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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

Which Nets the Best Results? Text vs Video in Sales Emails

Email marketing and cold text sales emails have been around since email was first created. Businesses quickly fell in love with the concept of cold text sales emails, preferring it over cold sales calls because the text emails provided them with an easy way to contact a large assortment of potential customers….

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The Blog Slog: 5 Key Benefits of Content Marketing for Your Business

  Believe it or not, nearly half of all small and medium-sized businesses don’t have a website. Even those that do build a site, get it up and running, never to look at it ever again. If they never explore the benefits of content marketing,…

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5 Google Adwords Tips that Turn Clicks Into Customers

Visibility in Google is one of the things you need to do to get more customers. It’s why the Search Engine Optimization industry exists. It’s why businesses fight tooth and nail for every keyword available. After all, Google’s share in the search engine market is…

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What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway? For a not-so-savvy marketer or internet user, it’s easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word “pixel” is commonly associated with images. But that’s wrong. So, what is…

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How to Get Reviews: Why Businesses Should Avoid Fake Reviews

Building an online reputation is not merely registering your business on Google and Yelp. If you’re just starting out, you need online business reviews. Reviews are how consumers check the quality of your business. People often look to those independent reviews more than they do…

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Why SEO Outsourcing is a Great Option for Businesses in Alberta

Businesses in Alberta are turning toward digital marketing to reach their target demographic. 81% of shoppers research products online before making a purchase. It’s essential that customers are able to find your website online. However, ranking on the first pages of Google isn’t a guarantee…

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The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners speculate about the future…

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7 Signs Your Calgary Startup Could Benefit from Expert SEO Services

Often when a new startup gets off the ground, the owner takes over a large amount of the daily tasks to ensure they are done correctly. This can work for a while but eventually becomes overbearing and stressful. Responsibilities like marketing, branding, and SEO lose…

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Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly…

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Branding Strategy 101: How to Effectively Brand Anything

According to a recent survey, 8 out of 10 Canadians belong to a brand’s loyalty program. A proper branding strategy is one of the most important assets to have — from a non-profit to products, to businesses, to people. It can literally make or break…

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