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Search Engine Optimization

The Reef

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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Feb 14, 2019

Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang

Have you ever gotten a bad review? Naw, we're kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks or months, but eventually it happens. In fact, the more successful you are at gathering go

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Google’s Algorithm Changes So Far This Year (2018 Edition)

2018 has been a rollercoaster of a year for Google. We've seen big sites go overboard and small fish rise to the top (erm, in a non-dead way...). In our last post, we talked a ton about 7 ways to put out killer content that ranks, so, we thought we'd dive into Google al

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Nov 30, 2018

Why You Should Invest in Hiring Expert SEO Services

Do you need to improve your site's SEO? Hiring expert SEO services can help. You invested a lot of time and resources to build your website and make it perfect. Now comes the hard part - driving traffic to it. There are several ways you can drive traffic to your site -

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Sep 26, 2018

7 Simple SEO Solutions You Need to Try for Yourself

In 2015, there were more than 1.1 million businesses in Canada. Basically, this means you're up against a ton of competition as a business owner or marketer. One of the best ways to stand out from the crowd is through SEO (Search Engine Optimization). This is the proce

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Sep 19, 2018

5 Google Adwords Tips that Turn Clicks Into Customers

Visibility in Google is one of the things you need to do to get more customers. It's why the Search Engine Optimization industry exists. It's why businesses fight tooth and nail for every keyword available. After all, Google's share in the search engine market is 90.14

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Jul 25, 2018

What to Consider When Hiring a SEM Agency

The real experts know they aren't an expert in everything. That's why over 62% of brands are leaving their online marketing in the hands of the real experts. A knowledgeable SEM agency can transform your brand's online presence. But as in most professional fields, ther

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Mar 04, 2018

10 Effective Local SEO Tips for Any Business Size

If you have to think about whether you're a small business, you're most likely a small business. Which means if you don't have a local SEO checklist, you're doing yourself a disservice. Why? Because local SEO is becoming more and more important for local businesses to

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Feb 26, 2018

SEM: What is It and How to Get Started

Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it--high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page of Google may

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Feb 20, 2018

How You Can Increase Web Traffic With SEO

There are no secret methods or fancy tricks with SEO. The most effective tips are easy to understand and implement. If you'd like to maximize your website's potential, SEO is your key to visibility and success. It takes more than just hard work and effort to increase w

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Feb 12, 2018

Another Step Forward for Mobile Marketing SEO

In a world that is always moving, and continuously pushing the innovation envelope, it’s not surprising to discover that people are becoming increasingly dependent on mobile devices. The mobile device has integrated itself into society quickly, without falter, and wit

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Oct 24, 2016

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