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Month: November 2018

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Nov 30, 2018

Google’s Algorithm Changes So Far This Year (2018 Edition)

2018 has been a rollercoaster of a year for Google. We've seen big sites go overboard and small fish rise to the top (erm, in a non-dead way...). In our last post, we talked a ton about 7 ways to put out killer content that ranks, so, we thought we'd dive into Google algorithm updates in 2018 to show you why you should be

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Four Savvy Cannabis Marketing Tips for Canadian Marijuana Pioneers

 Canada's government passed legislation making recreational cannabis legal in October 2018. This opens the door for a nationwide cannabis industry.  The problem is that the legislation places strict restrictions on marketing. How can the savvy businessperson

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Nov 24, 2018

Can You Really Beat the Algorithm? 7 Google Search Secrets Revealed

With the average small business spending around $75,000 a year on digital marketing, it's hard for startups to compete. Without Google search secrets to take advantage of SEO algorithms, you could be going into the red just to get attention to your site. Search engines

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Nov 17, 2018

Even Santa Would Shop in Airdrie with These Christmas Events Ideas

Christmas accounts for as much as 30% of sales for some retail outlets. That's why it's a great idea to seize the day and cash in on the holiday spirit. While the holidays might be stressful for some people, it's the time of year when everyone is ready to spend money,

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Nov 10, 2018

Marketing vs Advertising: What’s the Difference?

Marketing and advertising are two necessary components for making your business grow and thrive. Marketing vs advertising isn't a competition as much as a comparison. Too many businesses lump them together. It's best to think of marketing as a giant umbrella that cover

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Nov 06, 2018

#BlackFriday or #GivingTuesday: All, One, or None? How to Choose Your on-brand Holiday Social Strategy

Are you ready for the holiday season? It might feel like you have plenty of holiday prep time if you're talking about buying gifts and planning menus. When it comes to capitalizing on the holidays with marketing, though, it's time to get it in gear. The days after Ame

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Nov 03, 2018

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