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Tag: Business

The Reef

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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Oct 16, 2018

The Top 6 Benefits of Digital Marketing

The benefits of digital marketing are more apparent than ever in 2018. Digital marketing can help increase your brand exposure as a business. In fact, more than 1.1 million small businesses have taken off in the past four years. If you want to thrive in this economy, it's important to grow your digital marketing strateg

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Brand Out & Stand Out: Top 4 Benefits of Strong Branding

Is your company lacking the adequate branding it needs? Without those crucial elements, your company might as well be a boat without an oar. While you've thought of a clever business name, a colour palette, and a logo, that proves to be not enough. These days, people w

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Sep 12, 2018

Brand Aid: 10 Reasons You Need a Strong Brand Identity

It's an old concept but marketers still rely on the Rule of Seven. The idea is simple. A prospective client must see your brand at least seven times before they will remember you. While people may argue about the exact number, the message is clear. To be recognized by c

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Aug 19, 2018

Hitting the Tweet Spot: 10 Great Tips for Social Media Data Analysis

What good is a marketing campaign without social media data analysis? It's not the 1950's anymore, and marketing has gone beyond pen, paper, and television. Big data is already valued at $42 billion worldwide and expected to climb beyond $100 billion by 2027. A portio

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Aug 05, 2018

8 Creative Marketing Strategy Examples That Will Inspire You

For marketers, creating a campaign can sometimes feel like searching for a needle in a haystack. How do you stand out when a single individual sees up to 5,000 ads a day? Across the world, this concern has led to some innovative and creative marketing strategy examples

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Aug 01, 2018

How to Get Reviews: Why Businesses Should Avoid Fake Reviews

Building an online reputation is not merely registering your business on Google and Yelp. If you're just starting out, you need online business reviews. Reviews are how consumers check the quality of your business. People often look to those independent reviews more th

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Jul 11, 2018

Branding Strategy 101: How to Effectively Brand Anything

According to a recent survey, 8 out of 10 Canadians belong to a brand's loyalty program. A proper branding strategy is one of the most important assets to have -- from a non-profit to products, to businesses, to people. It can literally make or break your success. Bran

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Jun 05, 2018

Personal Branding vs. Corporate Branding: What’s The Difference?

Chances are if you're reading this article you already understand the importance of branding. Branding is an integral part of marketing. It works alongside your other marketing efforts to create a vision of what your company's values embody. Corporate branding and pers

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Mar 12, 2018

How to Create a Brand Image for Your Business

Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to

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Mar 08, 2018

Facebook Plans to Reconnect the Work Environment

The launch of Facebook for everyone over the age of 13 in September of 2006 was a turning point in internet history. Facebook launched as a place for friends and family to connect. Facebook soon evolved into an elaborate business and advertising platform and has since c

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Dec 19, 2016

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