Oct 16, 2018
The Top 6 Benefits of Digital Marketing
The benefits of digital marketing are more apparent than ever in 2018. Digital marketing can help increase your brand exposure as a business.
In fact, more than 1.1 million small businesses have taken off in the past four years.
If you want to thrive in this economy, it’s important to grow your digital marketing strategies right now.
1. Digital Marketing is Cost-Effective
There is no doubt that marketing your company takes money. You need to fuel your business with real dollars in order to see real results. Digital marketing has slowly become the new norm in terms of how to market your company in the real world.
Digital marketing is a cost-effective alternative to other forms of marketing. When you include targeted digital marketing campaigns, you can save money. Once you determine who your target audience is you can tailor your campaigns and advertisements to be seen by a select few.
For example, a small business can utilize the power of social media in minutes. You can easily run an ad on Instagram where your targeted audience will see your ad show up on their feed based on advanced targeting measures you determine.
This can cost a small business anywhere from $5-$500. The engagement with the ad will be much higher than even the results created from expensive television and radio ads. You will be able to target your ideal buyers in no time.
2. Digital Marketing Hones in on Customer Loyalty
Another strength to note with the benefits of digital marketing includes the development of customer loyalty.
One customer purchasing clothing from your online retail website is the first step in the right direction. Sales are obviously important to you as a small business owner who needs to make revenue to keep the business going.
However, it’s also crucial to hone in on the value with customer loyalty. You want that same customer to return again and again and even spread the word about why she loves shopping on your site in comparison to your competition, right?
Customer loyalty is another aspect of digital marketing that you can work on growing. The digital marketing strategies used by small businesses to grasp the concept of customer loyalty continue to show impressive results.
Turning one customer into a loyal customer is possible with digital marketing. How do you accomplish this? Create a reputation for having great customer service. If you have a huge following on Instagram or even Facebook, be sure to constantly check your direct messages to respond to your customers that way!
Speaking of social media messages, always respond to comments on your posts and engage with your audience!
3. Create a Global Outreach
Digital marketing gives you the opportunity to reach even more customers than you could ever dream of if you focused solely on your local and traditional marketing channels.
Give digital marketing a chance because you can increase your customer base by implementing the right techniques to boost your following across the globe.
People living around the world could see your efforts as the Internet continues to be a means of communication to find new markets and explore larger audiences.
Social media marketing will give you the freedom to potentially expand your small business into these new global territories, too.
4. Your Customers are Waiting for You on Social Media
Don’t be afraid of social media! Even if you have an old company, you need to start creating an online presence to tap into the market you are missing out on right now.
With so many millions of people using their phones to purchase on a daily basis, you need to create a space to increase your sales online because over 2.4 billion people use social media platforms on a regular basis.
Encourage your customers to interact with you on social media, too. Offer them incentives to follow your social accounts. Giveaways are a huge way to gain new followers and grow your audience in an organic nature.
Social media has the potential to help you conquer your digital marketing goals once and for all. Of course, with the help of experts at Octopus Creative, you can achieve your goals in less time than you would on your own!
5. SEO Optimizes Your Content
There is no point in spending hours of your time and hundreds of dollars producing content if nobody sees it.
SEO, search engine optimization, is another excellent example of a digital marketing tool to assist you in your journey to grow your client base.
Here is how SEO works:
When a potential customer uses Google to make a search for “fall boots” the top results are shown. You need to incorporate keywords into your content found on your website to boost your ranking according to Google.
Once you channel some important SEO rules into your posts, you will see your ranking improve over time.
It’s difficult to make your retail store show up on the first page without implementing any of the powerful and effective SEO techniques necessary to improve your local SEO rank.
Talk to the professionals at Octopus Creative Inc. for more guidance with SEO related strategies.
6. The Benefits of Digital Marketing Drive Sales
The proof is in the sales. It’s seen within your revenue streams. It’s also proven with the obvious signs of higher growth expectancy in your business.
You’re going to see much higher conversion rates once you begin practising the art of digital marketing. Digital marketing influences conversions as soon as you determine a targeted audience to attract.
These trackable results are set up to show you exactly how much money you have earned through digital marketing strategies put into action. You can see how much money one digital campaign has earned for you through your website analytics.
Tracking your web analytics, using Google analytics, for example, will show you real-time data that can guide you to understand what tactics work and what needs to be changed about your current campaigns for better outcomes in the end.
Why Not Take Advantage of the Benefits of Digital Marketing?
The benefits of digital marketing show you how important it is to consider adding these online strategies to your small or corporate business.
All six of these reasons are meant to prove the power behind creating social media platforms and utilize them to your advantage to draw in new targeted customers over time.
Interested in learning more about digital marketing? Submit a Marketing Discovery Form on our website to get in touch with us today.