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Tag: digital marketing

The Reef

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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Apr 18, 2019

Your Guide to Hosting an Effective Contest on Facebook

Digital marketing is becoming the way of the future. Even local businesses aren't just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you're wondering how to leverage social media with a Facebook contest? The more y

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What the Shell is a Micro-Influencer… And How Do I Get One?

So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you're down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or a micro-USB cable? Wa

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Mar 08, 2019

Navigating the Seas of Digital Marketing

Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you're a business owner, you already have a ton of fish to fry; and if you are a marketing manager, it can be time-consuming, and maybe

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Feb 20, 2019

The Top 6 Benefits of Digital Marketing

The benefits of digital marketing are more apparent than ever in 2018. Digital marketing can help increase your brand exposure as a business. In fact, more than 1.1 million small businesses have taken off in the past four years. If you want to thrive in this economy,

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Oct 16, 2018

The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners specu

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Jun 15, 2018

Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly to the

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Jun 08, 2018

5 Essential Digital Marketing Solutions to Help Drive Traffic

Digital advertising expenditures reached 4.8 billion CAD in 2016. In fact, the digital world is only expanding. As time goes on, your digital marketing strategies will only become more essential to your business. Think of it this way; digital marketing strategies are

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May 29, 2018

After Black Friday Comes Giving Tuesday | Learn How Your Non-Profit Can Benefit

When the chaos that is Black Friday is over, and things are getting back to normal (or, normal for the holiday shopping season), it is time for an important day in your not-for-profit calendar: Giving Tuesday. Set up as a reaction to the quite often literally ramp

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Nov 21, 2017

Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week

So you're looking for a Black Friday Idea... People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low, low!  Black Friday is h

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Nov 21, 2017

8 Revealing Reasons You Need A Digital Marketing Sidekick

Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, yo

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Apr 18, 2017

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