THE REEF
BLOG
Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:
DIGITAL MARKETING TIPS
FOR BUSINESS
We write about the latest and greatest in the world of digital marketing, SEO, communications, branding, content creation. and strategy. We share our favourite inspirational treasures, sites like:
What the GoDaddy Security Breach Means for Your Digital Privacy
Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…
Text vs. Video: Which is Better for Email Open Rates?
Which will give you better email open and conversation rates: text or video? The answer has changed over the years. Email marketing and cold sales text emails have been around since the dawn of email. Businesses quickly fell in love with the concept of cold…
Government of Canada’s Response to COVID-19
The Government of Canada has announced their response to the COVID-19 coronavirus. If you’re a business in Canada and you’re not in the delivery, medical, or essential services sectors, and you don’t produce toilet paper, you’re likely in the same position as Octopus Creative. Full…
COVID-19 Coronavirus: How to Continue Running Your Business During the Outbreak
Unless you’re a toilet paper company, you might be experiencing some issues with marketing, low sales, client or customer concerns and overall just doing business as usual during this crazy world-wide outbreak of COVID-19. Countries across the globe are putting practices in place to help…
7 Smart Strategies to Nail Your Branding and Voice
Spoiler alert: marketing is hard. It’s hard because marketers have lots of competition, not to mention a slew of choices about everything from the most effective channels to reach and engage with prospective customers to the best automation technologies to the most effective ways to…
Digging for Buried Treasure in Your Blog Archives: How to Repurpose Great Content from the Past
Some content is more powerful than others. Some articles hit all the right keywords and address a surprisingly popular topic while sister-articles sit nearly unread. Many blogs have a few articles that are big hits when they are posted, sometimes unexpectedly. But what happens when…
The Psychology of Colour: Seas The Right Shade For Your Brand
There’s an ancient maritime saying that goes, “Red sky at night, sailor’s delight. Red sky in the morning, sailors take warning.” Knot to be ignored, before setting sail, check out a few of these lesser-known colourful quotes warning of the possibility of foul weather found on the horizon: Evening red…
Email Design Trends for 2019
Extra! Extra! Email campaigns remain the marketing tool with the highest return on investment. But their graphic design, form, and content are changing with the digital landscape and the market. Updating your email marketing strategy for 2019 can keep you relevant and your customers engaged….
Clever Business Cards: Top 12 Best, Most Creative Designs Ever Created
Even though it seems today’s technology has taken over when it comes to connecting with consumers, don’t jump ship when it comes to the use of business cards. According to recent statistics, 72% of potential customers will judge a company by the quality of their business…
