In 2015, there were more than 1.1 million businesses in Canada. Basically, this means you’re up against a ton of competition as a business owner or marketer.
One of the best ways to stand out from the crowd is through SEO (Search Engine Optimization). This is the process of getting your pages to rank higher on Google and other search engines, which will lead to more traffic and more sales.
We’ve compiled 6 simple SEO solutions that you should try out that will make you say, “Shell Yeah!”
Check them out!
1. Find Your Keywords
The first thing you should do when starting with SEO is deciding on your keywords. The whole point of SEO is ranking higher on search engines for specific keywords and phrases! So you need to make sure you’re trying to rank for the best keywords possible.
This happens through strong keyword research efforts. Think about what people are searching for when they look for your business’ products or services.
What do they Google? If you’re a pet store owner, people might search for “dog store in Seattle” or “pet store in Washington.” So you would want to rank for these terms.
Do some research with a professional SEO tool to find out what people search for most. You can also utilize free tools like Google Trends.
2. Content, Content, Content
Another SEO key is producing content. But it shouldn’t just be any content. It needs to be valuable and relevant.
Find topics that people are curious about in your industry. What topics could you write about that will get people to your website?
Once they’re on your site, you can make an offer to them… which means more cash for you! Yeah, buoy!
You should also produce content on a regular basis. Google prioritizes pages that are fresh.
This also attracts readers because you’re providing interesting and helpful content. Whether these are blog posts, ebooks, whitepapers, infographics, or videos, content is a huge part of SEO in 2018.
So make sure you have a writer and a designer on your team who can produce these pieces.
3. Load Quickly: One of the Biggest SEO Solutions
The bottom line is that when websites load quickly, people are satisfied. The opposite is also true: when sites take forever to load, people leave.
This will happen to a certain extent no matter what. In fact, the average bounce rate is 26% to 40%. But many sites are at a much higher level, which negatively affects their bottom line.
Google understands this and so sites that load slowly are negatively affected in terms of SEO. This is because, in order for Google to be successful, they want to provide the best experience possible. And if the first couple of search results for a given query all load super slowly, the user is going to get frustrated and go to a different search engine to do their searching.
This is Google’s worst nightmare. So to avoid this. They give preference to sites who rank quickly.
To improve your site’s load times, there are lots of things you can do. Start by optimizing your images and getting rid of pictures with huge file sizes. Instead, compress them using an online tool.
Also, consider switching hosting providers (there is a reason that some hosting options are considered discount). Sometimes this is the core of the issue.
4. Pay Attention to Your Titles and Descriptions
This is a simple thing with a big impact: optimize your page titles and descriptions. These are the pieces of text that tell both users and Google what your page is about.
Every page on your site should be optimized to include that page’s keyword. This helps Google’s bots understand exactly the purpose of your page. So if your pages aren’t optimized in this way, water you doing?
This is also the text that appears in Google search results when your page ranks. So being clear and getting to the point helps web searchers know exactly what they’ll get on that page.
If possible, you should also include the keyword in the H1 on your pages. An H1 is the main header at the top of the page. Google also pays attention to this.
5. Optimize Your URLs
Also, don’t forget about your page URLs. Google’s spiders look at your URL as well to understand the content of your page.
If possible, include your keyword in the URL as well. This will make things super clear.
Don’t make your URL too long. When it’s super long, it’s easy for the bots to get confused. Shorter is better in this case!
6. Don’t Forget Those Links
Link building is one of the fundamentals of SEO. Google likes to see that sites are linking back to you because it improves your reputation in their eyes.
This is especially true when the links come from domains with a lot of authority! So if at all possible, work with large publications and websites to get a link back to your site from them.
The other part of link building has to do with your site itself. Your site should also have plenty of internal links. This shows Google that your pages are related to each other and it helps paint a better picture of what your website is all about.
So go throughout your site and include links wherever possible.
7. Hire an Expert
When it comes to SEO strategy, do you feel like you’re standing at the seashore screaming, “Kelp! Kelp!”? If so, consider hiring an expert!
SEO is complicated and is always changing. An expert from an outside agency will be able to provide information about the latest strategies.
They’ll know what’s working right this moment to help you rank as well as possible. Our team has years of experience working in SEO and is happy to help you! Contact us today to learn more.
Now that you’ve gone through these SEO solutions, it’s time to make some changes in your business. Implement some of these on your site as soon as possible! In other words, it’s time to seas the day!
Have questions or want professional help? Get in touch with us and we’ll be your marketing sidekick.