The Reef
BlogThe gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Feb 21, 2019
Release The Kraken! Facebook For Business 101
Did you know if the legendary Kraken was a real-life animal instead of a merely a myth, it would be a living relative of today's octopus (go figure)? Both are classified as being a cephalopod, or a larger-than-life, predatory sea creature with a bilateral body, distinctive head and set of arms or tentacles in this c
read moreNavigating the Seas of Digital Marketing
Are you a bit lost at sea when it comes to digital marketing? If you are a business owner, you already have a ton of fish to fry; and if you are a marketing manager, it can be time-consuming, and maybe a bit overwhelming, to sort through all the potential advertising c
Read moreFeb 20, 2019
What the Shell is a Micro-Influencer… And How Do I Get One?
So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you're down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or a micro-USB cable? Wa
Read moreFeb 18, 2019
Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang
Have you ever gotten a bad review? Naw, we're kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks or months, but eventually it happens.
Read moreFeb 14, 2019
Top Website Design Trends of 2019
We're stepping into a fresh new year! Believe it or not (we choose not to!) we're nearly two decades into the 2000s. We've seen some incredible changes in the digital space over these last 20 years. In particular web design has gone through some radical shifts. Let's cl
Read moreJan 29, 2019
How to Get “Betta” at Ranking: +7 Killer SEO Tips (Part 2)
4. Check your competitors Keep your friends close and your anemones closer. You need to know how your competition is ranking. This doesn't mean you need to grab keywords that are valuable to them, but it does give you a pretty good idea of how you can overtake them on
Read moreJan 29, 2019
How to Get “Betta” at Ranking: +7 Killer SEO Tips (Part 1)
Note: Delete this part. I had to include a contact link to submit this. The CTA is in part 2. Ranking in today's SEO ecosystem is difficult. Between the 4 billion "best strategies ever!" blogs and Google's increasingly complex algorithm, trying to compete against
Read moreJan 29, 2019
Everyone Can See Your Facebook Advertising (Because of Russian Spies)
The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’. However you feel about the political eve
Read moreJan 29, 2019
Rebranding Lowdown: Uncovering Your Brand
No one ever said that rebranding was easy. In fact, your first rebranding might also be the first time anyone's put any serious thought into your brand. The initial brand for almost any company is something meaningful or amusing to the founders during the wild days of a
Read moreJan 02, 2019
Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.
You're a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business -- including chamber marketing -- is just one thing of many on your plate. I
Read moreDec 20, 2018
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Featured Posts
Rebranding Lowdown: Uncovering Your Brand
Jan 02, 2019
Octopuses 101: How to Create a Brand(able) Persona
Dec 12, 2018
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