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The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Apr 08, 2020

Which Nets the Best Results? Text vs Video in Sales Emails

Email marketing and cold text sales emails have been around since email was first created. Businesses quickly fell in love with the concept of cold text sales emails, preferring it over cold sales calls because the text emails provided them with an easy way to contact a large assortment of potential custom

Government of Canada’s Response to COVID-19 Coronavirus

If you're currently doing business in Canada and you're not a delivery driver, medical professional, own a grocery store or produce toilet paper, you're likely in a similar situation to Octopus Creative as well as many other companies in both the B2C and B2B sectors.

Mar 20, 2020

COVID-19 Coronavirus: How to Continue Running Your Business During the Outbreak

Unless you’re a toilet paper company, you might be experiencing some issues with marketing, low sales, client or customer concerns and overall just doing business as usual during this crazy world-wide outbreak of COVID-19. Countries across the globe are putting pract

Mar 18, 2020

7 Smart Strategies to Get Your Brand Voice Right

Spoiler alert: marketing is hard. It's hard because marketers have lots of competition, not to mention a slew of choices about everything from the most effective channels to reach and engage with prospective customers to the best automation technologie

Mar 06, 2020

Digging for Buried Treasure in Your Blog Archives: How to Repurpose Great Content from the Past

Some content is more powerful than others. Some articles hit all the right keywords and address a surprisingly popular topic while sister-articles sit nearly unread. Many blogs have a few articles that are big hits when they are posted, sometimes unexpectedly. But what

Jun 19, 2019

The Psychology of Colour: Seas The Right Shade For Your Brand

There's an ancient maritime saying that goes, "Red sky at night, sailor's delight. Red sky in the morning, sailors take warning." Knot to be ignored, before setting sail, check out a few of these lesser-known colourful quotes warning of the possibil

Jun 03, 2019

7 Sensational Ways Companies Successfully Sailed With LGBTQ-Friendly Advertising

According to a recent article, companies implementing LGBTQ-friendly advertising are really taking over the helm when it comes to sailing with successful marketing practices. Research revealed two important elements when openly embracing the gay community with a b

May 16, 2019

Email Design Trends for 2019

Extra! Extra! Email campaigns remain the marketing tool with the highest return on investment. But their graphic design, form, and content are changing with the digital landscape and the market. Updating your email marketing strategy for 2019 can keep you relevant and

May 01, 2019

Your Guide to Hosting an Effective Contest on Facebook

Digital marketing is becoming the way of the future. Even local businesses aren't just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you're wondering how to leverag

Apr 18, 2019

Clever Business Cards: Top 12 Best, Most Creative Designs Ever Created

Even though it seems today's technology has taken over when it comes to connecting with consumers, don't jump ship when it comes to the use of business cards. According to recent statistics, 72% of potential customers will judge a company by the quality of their busin

Apr 01, 2019

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