Blog

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Jun 19, 2019

Digging for Buried Treasure in Your Blog Archives: How to Repurpose Great Content from the Past

Some content is more powerful than others. Some articles hit all the right keywords and address a surprisingly popular topic while sister-articles sit nearly unread. Many blogs have a few articles that are big hits when they are posted, sometimes unexpectedly. But what happens when the best content you've ever printed st

The Psychology of Colour: Seas The Right Shade For Your Brand

There's an ancient maritime saying that goes, "Red sky at night, sailor's delight. Red sky in the morning, sailors take warning." Knot to be ignored, before setting sail, check out a few of these lesser-known colourful quotes warning of the possibil

Jun 03, 2019

7 Sensational Ways Companies Successfully Sailed With LGBTQ-Friendly Advertising

According to a recent article, companies implementing LGBTQ-friendly advertising are really taking over the helm when it comes to sailing with successful marketing practices. Research revealed two important elements when openly embracing the gay community with a b

May 16, 2019

Email Design Trends for 2019

Extra! Extra! Email campaigns remain the marketing tool with the highest return on investment. But their graphic design, form, and content are changing with the digital landscape and the market. Updating your email marketing strategy for 2019 can keep you relevant and

May 01, 2019

Your Guide to Hosting an Effective Contest on Facebook

Digital marketing is becoming the way of the future. Even local businesses aren't just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you're wondering how to leverag

Apr 18, 2019

Clever Business Cards: Top 12 Best, Most Creative Designs Ever Created

Even though it seems today's technology has taken over our when it comes to connecting with consumers, don't jump ship when it comes to the use of business cards. According to recent statistics, 72% of potential customers will judge a company by the quality of the

Apr 01, 2019

Release The Kraken! Facebook For Business 102

Did you know if the legendary Kraken was a real-life animal instead of a merely a myth, it would be a living relative of today's octopus (go figure)? Both are classified as being a cephalopod, or a larger-than-life, predatory sea creature with a bilateral body, di

Mar 21, 2019

What the Shell is a Micro-Influencer… And How Do I Get One?

So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you're down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or a micro-USB cable? Wa

Mar 08, 2019

Navigating the Seas of Digital Marketing

Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you're a business owner, you already have a ton of fish to fry; and if you are a marketing manager, it can be time-consuming, and maybe

Feb 20, 2019

Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang

Have you ever gotten a bad review? Naw, we're kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks or months, but eventually it happens.

Feb 14, 2019

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