The Reef
BlogThe gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Jun 03, 2019
The Psychology of Colour: Seas The Right Shade For Your Brand
There's an ancient maritime saying that goes, "Red sky at night, sailor's delight. Red sky in the morning, sailors take warning." Knot to be ignored, before setting sail, check out a few of these lesser-known colourful quotes warning of the possibility of foul weather found on the horizon: Eve
read moreOctopuses 101: How to Create a Brand(able) Persona
When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a bunch of meetings to have in
Read moreDec 12, 2018
Brand Out & Stand Out: Top 4 Benefits of Strong Branding
Is your company lacking the adequate branding it needs? Without those crucial elements, your company might as well be a boat without an oar. While you've thought of a clever business name, a colour palette, and a logo, that proves to be not enough. These days, people w
Read moreSep 12, 2018
Brand Aid: 10 Reasons You Need a Strong Brand Identity
It's an old concept but marketers still rely on the Rule of Seven. The idea is simple. A prospective client must see your brand at least seven times before they will remember you. While people may argue about the exact number, the message is clear. To be recognized by c
Read moreAug 19, 2018
Branding Strategy 101: How to Effectively Brand Anything
According to a recent survey, 8 out of 10 Canadians belong to a brand's loyalty program. A proper branding strategy is one of the most important assets to have -- from a non-profit to products, to businesses, to people. It can literally make or break your success. Bran
Read moreJun 05, 2018
Personal Branding vs. Corporate Branding: What’s The Difference?
Chances are if you're reading this article you already understand the importance of branding. Branding is an integral part of marketing. It works alongside your other marketing efforts to create a vision of what your company's values embody. Corporate branding and pers
Read moreMar 12, 2018
How to Create a Brand Image for Your Business
Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to
Read moreMar 08, 2018
4 Hidden Treasures Uncovered by Using Authentic Photography
Throughout your time spent checking social media, there’s a constant wave of photos, videos, gifs, and content that is always calling your attention. To get a better idea of what the word content encompasses and how it can benefit your local business check out our pag
Read moreOct 30, 2016
Five Tips to Make Digital Marketing Work for Your Business
It’s the age of the internet; there’s no doubt about that. Cisco estimates that by 2020 there will be 50 billion internet connected devices in the world. Yep, you read that right. That’s nearly 7 internet connected devices for every single person on the planet bas
Read moreJun 04, 2016
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Rebranding Lowdown: Uncovering Your Brand
Jan 02, 2019
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