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Five Tips to Make Digital Marketing Work for Your Business




Jun 4, 2016

Five Tips to Make Digital Marketing Work for Your Business

It’s the age of the internet; there’s no doubt about that. Cisco estimates that by 2020 there will be 50 billion internet connected devices in the world. Yep, you read that right. That’s nearly 7 internet connected devices for every single person on the planet based on 2020 world population projections. In today’s digital age everything from your smartphone, to your appliances, to your clothing can be connected to the internet.

Octopus Creative is a new and innovative business founded on the mission of becoming the go-to marketing sidekick for rural small-to-medium sized businesses so they can achieve success in the digital age.  “We’re about so much more than giving you just a ‘pretty’ website, or a standing online billboard.  You don’t interact with billboards. Good marketing is multi-faceted and it begins with researching your target customer, understanding how they engage with your brand, and which of your unique selling points will win them over to your business.  Ultimately, It’s about understanding the customer experience and keeping them always at the forefront,” said Jonathan Berube, Co Founder and resident Marketing & Social Whiz at Octopus Creative.

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works”.  – Steve Jobs

In staying true to our brand promise, we’re offering up some tips for your business to succeed with marketing in the digital age

  1. Invest in good design

Your logo and visual brand are key factors when communicating your value to the market, digitally and otherwise.  If the design or logo looks bad, that’s what you could be communicating.

  1. Websites should always achieve a goal

Strategy is paramount when you’re designing your website and thinking about your online presence.  Understand the customer, define a goal, understand your uniqueness and then design your marketing and website around those elements. Ultimately your website is about your customer, not about you.  Resonate with them and make sure they can find you online.

  1. Don’t miss the boat on social media

Social media is a word-of-mouth generator, a public relations platform, a cost-effective advertising tool and a customer insight engine.  Truth is, if you’re staying off social media because it’s too risky, that doesn’t mean the conversations aren’t already happening there.

“If you don’t like what’s being said, change the conversation.” – Don Draper, Mad Men

  1. KIS – Keep it simple

If your website and other marketing material is bursting at the seams with too much content and mixed messaging, you could just end up frustrating potential customers and driving them away instead of drawing them to your business.

  1. Look at the data to gather insight

The insight you can gain from data analysis can be a huge advantage for your business: more customer insight, more informed decision making, and the capability of precise and accurate numbers to prove marketing value.

If you’re looking for Integrated Marketing Solutions That Stick in the digital age, Octopus Creative is the go-to local company in the Lakeland here to be your marketing sidekick! “We’re here to partner with local businesses.  We’re committed to helping businesses succeed.  Simply put, that’s what drives us,” said Rob Hole, CEO and Web Mastermind at Octopus Creative.

If you need some help with taking the digital plunge, get in touch with Octopus Creative today!

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