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Tag: creating a brand

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Jun 03, 2019

The Psychology of Colour: Seas The Right Shade For Your Brand

There's an ancient maritime saying that goes, "Red sky at night, sailor's delight. Red sky in the morning, sailors take warning." Knot to be ignored, before setting sail, check out a few of these lesser-known colourful quotes warning of the possibility of foul weather found on the horizon: Eve

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Octopuses 101: How to Create a Brand(able) Persona

When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a bunch of meetings to have in

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Dec 12, 2018