The Reef
BlogThe gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Jan 29, 2019
Everyone Can See Your Facebook Advertising (Because of Russian Spies)
The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’. However you feel about the political events of the last few years, most people will agree tha
read moreThe Future of Social Media Marketing: 7 Trends You Need to Know
Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners specu
Read moreJun 15, 2018
Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?
Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly to the
Read moreJun 08, 2018
How to Create a Brand Image for Your Business
Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to
Read moreMar 08, 2018
Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week
So you're looking for a Black Friday Idea... People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low, low! Black Friday is h
Read moreNov 21, 2017
8 Revealing Reasons You Need A Digital Marketing Sidekick
Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, yo
Read moreApr 18, 2017
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Featured Posts
Rebranding Lowdown: Uncovering Your Brand
Jan 02, 2019
Octopuses 101: How to Create a Brand(able) Persona
Dec 12, 2018
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