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The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Jan 29, 2019

Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political events of the last few years, most people will agree tha

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The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners specu

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Jun 15, 2018

Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly to the

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Jun 08, 2018

How to Create a Brand Image for Your Business

Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to

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Mar 08, 2018

Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week

So you're looking for a Black Friday Idea... People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low, low!  Black Friday is h

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Nov 21, 2017

8 Revealing Reasons You Need A Digital Marketing Sidekick

Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, yo

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Apr 18, 2017

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