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The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Apr 18, 2019

Your Guide to Hosting an Effective Contest on Facebook

Digital marketing is becoming the way of the future. Even local businesses aren't just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you're wondering how to leverage social media with a Facebook contest? The more y

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Release The Kraken! Facebook For Business 102

Did you know if the legendary Kraken was a real-life animal instead of a merely a myth, it would be a living relative of today's octopus (go figure)? Both are classified as being a cephalopod, or a larger-than-life, predatory sea creature with a bilateral body, di

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Mar 21, 2019

Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political eve

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Jan 29, 2019

Post Production: 10 Reasons Your Business Needs a Corporate Social Media Policy

Did you know that Facebook recently reported over 2.2 billion monthly users throughout the world? With that kind of exposure, it's no wonder that businesses are turning to social media to market their products and services. But how can you make sure that your use of s

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Aug 12, 2018

Hitting the Tweet Spot: 10 Great Tips for Social Media Data Analysis

What good is a marketing campaign without social media data analysis? It's not the 1950's anymore, and marketing has gone beyond pen, paper, and television. Big data is already valued at $42 billion worldwide and expected to climb beyond $100 billion by 2027. A portio

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Aug 05, 2018

What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway? For a not-so-savvy marketer or internet user, it's easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word "pixel" is commonly associated with images. But that's wrong. So, what is Faceboo

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Jul 18, 2018

The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners specu

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Jun 15, 2018

Social Media Marketing: How to Create an Effective Campaign

Are you ready to bring your business into 2018? Social media used to be just for connecting with family and friends. Now, though, 92% of marketers say that social media marketing is an essential part of their marketing plan. Don't get left behind. Keep reading to lear

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Feb 28, 2018

Top 10 Effective Social Media Management Tools

Want to build your brand? One effective solution is to use social media platforms like Facebook, LinkedIn, Twitter, Pinterest, and Instagram. Since 2015, more than 50 million businesses use Facebook Pages and there are millions using YouTube and Instagram too. The dif

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Feb 24, 2018

10 Ways Social Media Marketing Can Help Your Business Succeed

It's a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts. Social media marketing investments were projected t

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Jan 08, 2018