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What is a Facebook Pixel? How Retargeting Can Transform Your Marketing




Jul 18, 2018

What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway?

For a not-so-savvy marketer or internet user, it’s easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word “pixel” is commonly associated with images.

But that’s wrong. So, what is Facebook pixel?

At the most basic level, Facebook Pixel is a tracking and analytics tool that advertisers can use to measure the effectiveness of their ads and better advertise. It’s easy to collect data based on your website visitors’ actions to improve your current and future advertising.

Without further delay, this post is going to define the pixel tool, and we’re going to show you how Facebook ads retargeting can benefit your marketing campaigns.

Let’s get right to it!

What Is Facebook Pixel?

As noted before, the Facebook pixel is a tracking and analytics tool that you can use to gauge the performance of your advertising and create better advertising. It contains a code, which you put on your website.

When visitors complete actions on your website, the code triggers and reports the action. This allows you to know when customers take action, and this will help you in your future retargeting efforts.

This tool gives you more accurate conversion rates. As such, you can create custom audiences for future leads based on your current web traffic.

Why You Need the Pixel?

There are several reasons why you need to use pixels to improve your Facebook ads. The pixel provides visitor data that you can use to refine your ad strategy. Keep on reading!

1. Track Your Conversions

Do you want to know what actions lead to most conversions? The pixel allows you to monitor visitors’ interaction with your site after viewing your ads. It gives you data for both mobile and desktop activities.

This is particularly important for those visitors that view ads on mobile but switch to desktop to make their purchase. This data can help you improve your ads and website to boost your conversion rate.

2. Create Targeted Audiences

Still, the data can help you identify the interests, demographics, and likes of your visitors. With this data, it’s possible to create targeted audiences. Typically, you can target people with the same interests and likes as your current visitors.

Keep in mind that this doesn’t mean that you can choose specific visitors and advertise to them. Instead, the custom audience is based on the shared behaviour. This can be people who visited a particular page on your website or those who visited a while ago and have not returned.

You created your audiences independently from the existing ads. When creating custom audiences, you can choose a time frame of 1 to 180 days to define when targeted people last visited your site.

3. Improve Your Ads

Pixel also helps you to measure the success of your ads based on the direct results. You can view your conversion rate and the number of sales to determine to determine how your visitors use your website.

This, in turn, can help you improve the quality, effectiveness, and performance of your ads. The data allows you to target people who are most likely to take action once they see your ads.

4. Remarket Your Ads

Taking advantage of your existing website visitors can help you rake in huger sales numbers. That’s what remarketing is all about. It allows you to target your ads to people who have already visited your website before.

In this case, you can narrow down to specific ads or products. For example, you can show people the exact products they viewed or abandoned they last time they were on your website.

This capability allows you to reignite their interest in the product or other related products.

How Retargeting Using Pixel Can Help You

The critical point in online marketing is that every visitor that comes to your site usually has an interest. Sadly, some never call, email, or even fill out your forms. You don’t need to leave such visitors in the dark thanks to retargeting.

Here is how retargeting can improve your online marketing efforts:

1. Enhances Engagement

Retargeting allows you to reconnect with your past visitors. You can create custom audiences based on the pages they visited. Be sure to tailor the retargeting content to suit their needs. It’s also advisable to target people based on the categories they prefer.

This way, it’s possible to boost your engagement by 100 percent or even more.

2. Raises Conversion Rates

Improving the conversion rate is the most common goal when marketers start retargeting. You can have enough traffic, but your visitors are not converting as you wish.

This is because you’re struggling to entice your visitors in a meaningful way. With retargeting, you can bid on those people who showed interest in specific areas of your site. For example, if you’re a retailer, you should focus more on those who abandon the cart than those who browse and leave.

This way, you can be sure to capture their interest again and get them to take action.

3. Improves Brand Awareness

Have you ever paid attention to your branded search keywords volume? If not, a large branded keywords volume means you have people who are interested in your company and products or services. As such, it’s easier to convert such people into actual customers.

You can invest heavily in SEO to boost your traffic, but not many people can know you. With retargeting, you can see an increase in your branded searches. Also, you can direct traffic.

Increase in branded searches and direct traffic means people already know your brand.

What is Facebook Pixel – Final Thoughts

Well, if you are using Facebook Ads, it’s time to make the most of your existing traffic. Many sites have invested in SEO to earn great traffic, but their conversion rates and sales numbers need to be improved.

Now that you understand the answer to the question, “what is Facebook pixel?” it’s possible to grow your conversation rate and sales.

Do you have any question about social media and online marketing? We are here to help. Just reach out to us when you get the time.

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