THE REEF

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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Your Guide to Hosting an Effective Contest on Facebook

Digital marketing is becoming the way of the future. Even local businesses aren’t just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you’re wondering how…

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April 18, 2019

Release The Kraken! Facebook For Business 102

Did you know if the legendary Kraken was a real-life animal instead of a merely a myth, it would be a living relative of today’s octopus (go figure)? Both are classified as being a cephalopod, or a larger-than-life, predatory sea creature with a bilateral body, distinctive…

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March 21, 2019

Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political events of the…

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January 29, 2019

What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway? For a not-so-savvy marketer or internet user, it’s easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word “pixel” is commonly associated with images. But that’s wrong. So, what is…

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July 18, 2018

The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners speculate about the future…

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June 15, 2018

Facebook Plans to Reconnect the Work Environment

The launch of Facebook for everyone over the age of 13 in September of 2006 was a turning point in internet history. Facebook launched as a place for friends and family to connect. Facebook soon evolved into an elaborate business and advertising platform and has…

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December 19, 2016