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The Reef

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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Jun 03, 2019

The Psychology of Colour: Seas The Right Shade For Your Brand

There's an ancient maritime saying that goes, "Red sky at night, sailor's delight. Red sky in the morning, sailors take warning." Knot to be ignored, before setting sail, check out a few of these lesser-known colourful quotes warning of the possibility of foul weather found on the horizon: Eve

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Clever Business Cards: Top 12 Best, Most Creative Designs Ever Created

Even though it seems today's technology has taken over our when it comes to connecting with consumers, don't jump ship when it comes to the use of business cards. According to recent statistics, 72% of potential customers will judge a company by the quality of the

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Apr 01, 2019

Rebranding Lowdown: Uncovering Your Brand

No one ever said that rebranding was easy. In fact, your first rebranding might also be the first time anyone's put any serious thought into your brand. The initial brand for almost any company is something meaningful or amusing to the founders during the wild days of a

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Jan 02, 2019

Octopuses 101: How to Create a Brand(able) Persona

When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a bunch of meetings to have in

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Dec 12, 2018

#BlackFriday or #GivingTuesday: All, One, or None? How to Choose Your on-brand Holiday Social Strategy

Are you ready for the holiday season? It might feel like you have plenty of holiday prep time if you're talking about buying gifts and planning menus. When it comes to capitalizing on the holidays with marketing, though, it's time to get it in gear. The days after Ame

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Nov 03, 2018

Brand Out & Stand Out: Top 4 Benefits of Strong Branding

Is your company lacking the adequate branding it needs? Without those crucial elements, your company might as well be a boat without an oar. While you've thought of a clever business name, a colour palette, and a logo, that proves to be not enough. These days, people w

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Sep 12, 2018

Brand Aid: 10 Reasons You Need a Strong Brand Identity

It's an old concept but marketers still rely on the Rule of Seven. The idea is simple. A prospective client must see your brand at least seven times before they will remember you. While people may argue about the exact number, the message is clear. To be recognized by c

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Aug 19, 2018

Branding Strategy 101: How to Effectively Brand Anything

According to a recent survey, 8 out of 10 Canadians belong to a brand's loyalty program. A proper branding strategy is one of the most important assets to have -- from a non-profit to products, to businesses, to people. It can literally make or break your success. Bran

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Jun 05, 2018

Personal Branding vs. Corporate Branding: What’s The Difference?

Chances are if you're reading this article you already understand the importance of branding. Branding is an integral part of marketing. It works alongside your other marketing efforts to create a vision of what your company's values embody. Corporate branding and pers

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Mar 12, 2018

How to Create a Brand Image for Your Business

Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to

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Mar 08, 2018

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