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Tag: brand promotion

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Sep 12, 2018

Brand Out & Stand Out: Top 4 Benefits of Strong Branding

Is your company lacking the adequate branding it needs? Without those crucial elements, your company might as well be a boat without an oar. While you've thought of a clever business name, a colour palette, and a logo, that proves to be not enough. These days, people want to be intrigued and wowed by brands. They're no l

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Brand Aid: 10 Reasons You Need a Strong Brand Identity

It's an old concept but marketers still rely on the Rule of Seven. The idea is simple. A prospective client must see your brand at least seven times before they will remember you. While people may argue about the exact number, the message is clear. To be recognized by c

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Aug 19, 2018

Branding Strategy 101: How to Effectively Brand Anything

According to a recent survey, 8 out of 10 Canadians belong to a brand's loyalty program. A proper branding strategy is one of the most important assets to have -- from a non-profit to products, to businesses, to people. It can literally make or break your success. Bran

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Jun 05, 2018

Personal Branding vs. Corporate Branding: What’s The Difference?

Chances are if you're reading this article you already understand the importance of branding. Branding is an integral part of marketing. It works alongside your other marketing efforts to create a vision of what your company's values embody. Corporate branding and pers

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Mar 12, 2018

How to Create a Brand Image for Your Business

Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to

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Mar 08, 2018

Social Media Marketing: How to Create an Effective Campaign

Are you ready to bring your business into 2018? Social media used to be just for connecting with family and friends. Now, though, 92% of marketers say that social media marketing is an essential part of their marketing plan. Don't get left behind. Keep reading to lear

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Feb 28, 2018

SEM: What is It and How to Get Started

Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it--high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page of Google may

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Feb 20, 2018