The Reef
BlogThe gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Apr 18, 2019
Your Guide to Hosting an Effective Contest on Facebook
Digital marketing is becoming the way of the future. Even local businesses aren't just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you're wondering how to leverage social media with a Facebook contest? The more y
read moreThe Top 6 Benefits of Digital Marketing
The benefits of digital marketing are more apparent than ever in 2018. Digital marketing can help increase your brand exposure as a business. In fact, more than 1.1 million small businesses have taken off in the past four years. If you want to thrive in this economy,
Read moreOct 16, 2018
Post Production: 10 Reasons Your Business Needs a Corporate Social Media Policy
Did you know that Facebook recently reported over 2.2 billion monthly users throughout the world? With that kind of exposure, it's no wonder that businesses are turning to social media to market their products and services. But how can you make sure that your use of s
Read moreAug 12, 2018
Hitting the Tweet Spot: 10 Great Tips for Social Media Data Analysis
What good is a marketing campaign without social media data analysis? It's not the 1950's anymore, and marketing has gone beyond pen, paper, and television. Big data is already valued at $42 billion worldwide and expected to climb beyond $100 billion by 2027. A portio
Read moreAug 05, 2018
Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?
Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly to the
Read moreJun 08, 2018
How Online Reviews Affect Your Calgary Business: What You Need to Know
Unless your business is one of the 437 large corporations in Alberta, chances are, you own and operate a small business. After all, 165,792 small businesses -- accounting for 97.92% of all businesses in the province -- call it home. For reference, there are also 3,076 m
Read moreMay 25, 2018
Top 10 Effective Social Media Management Tools
Want to build your brand? One effective solution is to use social media platforms like Facebook, LinkedIn, Twitter, Pinterest, and Instagram. Since 2015, more than 50 million businesses use Facebook Pages and there are millions using YouTube and Instagram too. The dif
Read moreFeb 24, 2018
10 Ways Social Media Marketing Can Help Your Business Succeed
It's a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts. Social media marketing investments were projected t
Read moreJan 08, 2018
Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week
So you're looking for a Black Friday Idea... People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low, low! Black Friday is h
Read moreNov 21, 2017
8 Revealing Reasons You Need A Digital Marketing Sidekick
Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, yo
Read moreApr 18, 2017
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Rebranding Lowdown: Uncovering Your Brand
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