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Tag: marketing

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

May 16, 2019

7 Sensational Ways Companies Successfully Sailed With LGBTQ-Friendly Advertising

According to a recent article, companies implementing LGBTQ-friendly advertising are really taking over the helm when it comes to sailing with successful marketing practices. Research revealed two important elements when openly embracing the gay community with a buyer's intent becoming 40% higher and a 66% increase

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Email Design Trends for 2019

Extra! Extra! Email campaigns remain the marketing tool with the highest return on investment. But their graphic design, form, and content are changing with the digital landscape and the market. Updating your email marketing strategy for 2019 can keep you relevant and

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May 01, 2019

What the Shell is a Micro-Influencer… And How Do I Get One?

So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you're down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or a micro-USB cable? Wa

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Mar 08, 2019

Navigating the Seas of Digital Marketing

Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you're a business owner, you already have a ton of fish to fry; and if you are a marketing manager, it can be time-consuming, and maybe

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Feb 20, 2019

Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang

Have you ever gotten a bad review? Naw, we're kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks or months, but eventually it happens.

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Feb 14, 2019

Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.

You're a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business -- including chamber marketing -- is just one thing of many on your plate. I

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Dec 20, 2018

The Top 6 Benefits of Digital Marketing

The benefits of digital marketing are more apparent than ever in 2018. Digital marketing can help increase your brand exposure as a business. In fact, more than 1.1 million small businesses have taken off in the past four years. If you want to thrive in this economy,

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Oct 16, 2018

8 Creative Marketing Strategy Examples That Will Inspire You

For marketers, creating a campaign can sometimes feel like searching for a needle in a haystack. How do you stand out when a single individual sees up to 5,000 ads a day? Across the world, this concern has led to some innovative and creative marketing strategy examples

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Aug 01, 2018

The Blog Slog: 5 Key Benefits of Content Marketing for Your Business

  Believe it or not, nearly half of all small and medium-sized businesses don't have a website. Even those that do build a site, get it up and running, never to look at it ever again. If they never explore the benefits of content marketing, they'll never know what

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Jul 29, 2018

How to Get Reviews: Why Businesses Should Avoid Fake Reviews

Building an online reputation is not merely registering your business on Google and Yelp. If you're just starting out, you need online business reviews. Reviews are how consumers check the quality of your business. People often look to those independent reviews more th

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Jul 11, 2018