The Reef
BlogThe gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Jun 15, 2018
The Future of Social Media Marketing: 7 Trends You Need to Know
Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners speculate about the future of social media marketing. As
read moreBranding Strategy 101: How to Effectively Brand Anything
According to a recent survey, 8 out of 10 Canadians belong to a brand's loyalty program. A proper branding strategy is one of the most important assets to have -- from a non-profit to products, to businesses, to people. It can literally make or break your success. Bran
Read moreJun 05, 2018
Digital Marketing for Startups: 5 Tips for Success
Are you a new business owner? If you are, digital marketing should be on your mind. Marketing is essential to the success of your business, and with so many digital options at your fingertips, you've got plenty of places to start. That large range of choices can be ove
Read moreJun 01, 2018
Personal Branding vs. Corporate Branding: What’s The Difference?
Chances are if you're reading this article you already understand the importance of branding. Branding is an integral part of marketing. It works alongside your other marketing efforts to create a vision of what your company's values embody. Corporate branding and pers
Read moreMar 12, 2018
What to Consider When Hiring a SEM Agency
The real experts know they aren't an expert in everything. That's why over 62% of brands are leaving their online marketing in the hands of the real experts. A knowledgeable SEM agency can transform your brand's online presence. But as in most professional fields, ther
Read moreMar 04, 2018
What You Can Do With 360-Degree Photography For Business
Before you read any further, take a look at this incredible example of 360-degree photography (if you have VR goggles handy, put them on now): Wow, right? That was all done with a Sumsung Gear 360, a handheld 4K camera that records in a 360 degree arc around the came
Read moreJul 28, 2017
LinkedIn Launches New Company Pages
Social Media has been increasing in popularity for years now. With the introduction of Facebook years ago, various social media platforms have popped up ever since, trying to gain the same popularity that Facebook still controls today. Occasionally, there are a few that
Read moreDec 26, 2016
Another Step Forward for Mobile Marketing SEO
In a world that is always moving, and continuously pushing the innovation envelope, it’s not surprising to discover that people are becoming increasingly dependent on mobile devices. The mobile device has integrated itself into society quickly, without falter, and wit
Read moreOct 24, 2016
Five Tips to Make Digital Marketing Work for Your Business
It’s the age of the internet; there’s no doubt about that. Cisco estimates that by 2020 there will be 50 billion internet connected devices in the world. Yep, you read that right. That’s nearly 7 internet connected devices for every single person on the planet bas
Read moreJun 04, 2016
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Rebranding Lowdown: Uncovering Your Brand
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