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SEO

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Jan 29, 2019

How to Get “Betta” at Ranking: +7 Killer SEO Tips

Ranking in today's SEO ecosystem is difficult. Between the 4 billion "best strategies ever!" blogs and Google's increasingly complex algorithm, trying to compete against your top competitors can make you (p)irate. So, today, we're going to give you some SEO tips that will help you weather the ocean storms no matter what n

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Google’s Algorithm Changes So Far This Year (2018 Edition)

2018 has been a rollercoaster of a year for Google. We've seen big sites go overboard and small fish rise to the top (erm, in a non-dead way...). In our last post, we talked a ton about 7 ways to put out killer content that ranks, so, we thought we'd dive into Google al

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Nov 30, 2018

Can You Really Beat the Algorithm? 7 Google Search Secrets Revealed

With the average small business spending around $75,000 a year on digital marketing, it's hard for startups to compete. Without Google search secrets to take advantage of SEO algorithms, you could be going into the red just to get attention to your site. Search engines

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Nov 17, 2018

SEM Guide: What is Search Marketing?

Being visible online is important to every business, whether you sell business services or sweatpants. To launch your brand to online success, you likely need some form of search marketing. When people think about search engine marketing, often times they focus on opt

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Oct 23, 2018

Why You Should Invest in Hiring Expert SEO Services

Do you need to improve your site's SEO? Hiring expert SEO services can help. You invested a lot of time and resources to build your website and make it perfect. Now comes the hard part - driving traffic to it. There are several ways you can drive traffic to your site -

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Sep 26, 2018

7 Simple SEO Solutions You Need to Try for Yourself

In 2015, there were more than 1.1 million businesses in Canada. Basically, this means you're up against a ton of competition as a business owner or marketer. One of the best ways to stand out from the crowd is through SEO (Search Engine Optimization). This is the proce

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Sep 19, 2018

Why SEO Outsourcing is a Great Option for Businesses in Alberta

Businesses in Alberta are turning toward digital marketing to reach their target demographic. 81% of shoppers research products online before making a purchase. It's essential that customers are able to find your website online. However, ranking on the first pages of G

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Jun 19, 2018

7 Signs Your Calgary Startup Could Benefit from Expert SEO Services

Often when a new startup gets off the ground, the owner takes over a large amount of the daily tasks to ensure they are done correctly. This can work for a while but eventually becomes overbearing and stressful. Responsibilities like marketing, branding, and SEO lose e

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Jun 12, 2018

10 Effective Local SEO Tips for Any Business Size

If you have to think about whether you're a small business, you're most likely a small business. Which means if you don't have a local SEO checklist, you're doing yourself a disservice. Why? Because local SEO is becoming more and more important for local businesses to

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Feb 26, 2018

SEM: What is It and How to Get Started

Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it--high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page of Google may

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Feb 20, 2018