Sep 26, 2018
Why You Should Invest in Hiring Expert SEO Services
Do you need to improve your site’s SEO? Hiring expert SEO services can help.
You invested a lot of time and resources to build your website and make it perfect. Now comes the hard part – driving traffic to it. There are several ways you can drive traffic to your site – social media, SEO and email newsletters are just a few of them.
With SEO, people are looking for information and they’re looking to buy your products or services. In fact, search engines drive 93% of all web traffic and it has a higher conversion rate than other ways to market your business.
Yet, only a small percentage of websites rank in the top 10 after a year.
Instead of banging your head against a wall trying to figure out how to improve your ranking, read on to learn why you should hire a professional SEO company.
SEO is much more than keywords.
Google is said to use around 200 factors to determine search results. They range from your online listings and your site architecture to the number of links to your site & keywords.
An SEO firm can point you in the right direction to improve your search listings. They’ll do professional keyword research and make content recommendations.
They’ll also take a look at the back end of your website to make sure your most important content stands out in search results and your site architecture is clear for search engines.
Better Online Presence
Have you ever looked up a company online and found different phone numbers and addresses for them?
It’s frustrating, and it leaves a bad impression of your business. Potential customers will be confused. It’ll confuse search engines, too.
When you hire expert SEO services, you’ll find that they’ll improve your entire online presence. They can help you clean up your listings across all directories so they’re consistent.
Expert SEO Services Saves Time
When you hire expert SEO services, you ultimately save time and energy. How much time do you have to learn what the 200 factors Google uses to rank websites?
After you learn what it takes to rank your website, do you have the time and resources to implement those changes yourself?
No, you don’t. You have a business to run.
Hiring an SEO company would be a smart move because they already have the technical expertise, they have the training, and they know how to implement an SEO strategy to get results.
Improved Conversion Rates
Almost half of all searches are local. Out of those local searches, about 75% of those will call the results on the first page of search results.
Imagine ranking on the first page of Google and getting some of those calls. What kind of impact would that have on your business?
Even if people click through to your website, there’s a good chance that they’ll contact your business because they’re already searching for your product or services.
That improved conversion rate could improve your bottom line in a big way.
Increase Referral Calls
Many businesses rely on referrals to get new business. For 85% of businesses, this is the top way to drive leads. If your business is part of the 85% of those who depend on referrals, SEO can ensure that you’re getting all of those.
Right now, you might be leaving money on the table and not even know it.
Put yourself in a potential customer’s shoes for a moment.
If you’re looking for a particular service, you’d ask people you know. You’ll then get a few recommendations and the first thing you’ll do is look them up online.
If you can’t find that business online or if you find different phone numbers for that business, will you call them? No, you’ll just move on to the next business.
SEO expert services can ensure that your business appears in search results and that your information is consistent across directories and platforms.
That will result in phone calls to your business.
You’ll See How Your Marketing Dollars Are Spent
When you invest in SEO services, you want to make sure you’re getting a return on investment.
The great thing about investing in SEO is that you can track just about anything. You can track keywords people use to get you’re your site and what they do when they get there.
Compare that to other forms of advertising where you invest a lot of money and assume that it works.
You’ll have access to detailed reporting, so you can see exactly how your marketing dollars are working for you.
Stay Ahead in a Constantly Changing World
We mentioned how many factors go into search results. On top of that, Google changes its algorithm frequently, up to 600 times a year.
Technology changes, too. We’ve gone from searching on desktop computers to mobile devices. The next frontier for search is voice search as people use devices like Google Home or Amazon Echo in their homes.
A professional SEO company knows what’s next in SEO and can help you get prepared for those changes.
What to Look for in an SEO Company
When you hire an SEO company, it helps to know that there are good companies and companies who promise a lot and don’t deliver. Here’s how you can tell the difference and hire an experienced company.
SEO Takes Time
When you invest in SEO, be prepared to play a long game. Any firm that tells you that they can get results in a month is probably using black hat SEO techniques.
Understand Your Marketing Strategy
SEO plays a role in digital marketing, but it also works together with social media, content marketing and branding.
Results in SEO don’t happen in isolation, but each component of marketing influences the results of the others to drive results.
A top SEO firm will take the time to look at your entire marketing strategy and implement strategies for each component to maximize all of your marketing results.
Hire Expert SEO Services
An expert SEO services company can help you save time and generate money for your business. They can also improve your overall web presence so it’s consistent with those searching for your business, products, and services.
If you’re ready to hire an SEO services company, we’re here to help. Contact us today.