The Reef
BlogThe gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Jan 29, 2019
Everyone Can See Your Facebook Advertising (Because of Russian Spies)
The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’. However you feel about the political events of the last few years, most people will agree tha
read moreSEM Guide: What is Search Marketing?
Being visible online is important to every business, whether you sell business services or sweatpants. To launch your brand to online success, you likely need some form of search marketing. When people think about search engine marketing, often times they focus on opt
Read moreOct 23, 2018
7 Simple SEO Solutions You Need to Try for Yourself
In 2015, there were more than 1.1 million businesses in Canada. Basically, this means you're up against a ton of competition as a business owner or marketer. One of the best ways to stand out from the crowd is through SEO (Search Engine Optimization). This is the proce
Read moreSep 19, 2018
7 Signs Your Calgary Startup Could Benefit from Expert SEO Services
Often when a new startup gets off the ground, the owner takes over a large amount of the daily tasks to ensure they are done correctly. This can work for a while but eventually becomes overbearing and stressful. Responsibilities like marketing, branding, and SEO lose e
Read moreJun 12, 2018
What to Consider When Hiring a SEM Agency
The real experts know they aren't an expert in everything. That's why over 62% of brands are leaving their online marketing in the hands of the real experts. A knowledgeable SEM agency can transform your brand's online presence. But as in most professional fields, ther
Read moreMar 04, 2018
SEM: What is It and How to Get Started
Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it--high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page of Google may
Read moreFeb 20, 2018
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