THE REEF
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Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:
DIGITAL MARKETING TIPS
FOR BUSINESS
We write about the latest and greatest in the world of digital marketing, SEO, communications, branding, content creation. and strategy. We share our favourite inspirational treasures, sites like:
What the GoDaddy Security Breach Means for Your Digital Privacy
Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…
Octopuses 101: How to Create a Brand(able) Persona
When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a…
Holy Ship! How Hiring a Local Marketing Agency Can Help Your Business!
Another wild day pretending you have 8 arms is behind you! Yes, you almost lost arm protecting your waters and warding off your fiercest competitors. And you were up all night again hunting down tasty opportunities. Holy ship, it’s a good thing octopuses have three…
Google’s Algorithm Changes So Far This Year (2018 Edition)
2018 has been a rollercoaster of a year for Google. We’ve seen big sites go overboard and small fish rise to the top (erm, in a non-dead way…). In our last post, we talked a ton about 7 ways to put out killer content that…
Four Savvy Cannabis Marketing Tips for Canadian Marijuana Pioneers
Canada’s government passed legislation making recreational cannabis legal in October 2018. This opens the door for a nationwide cannabis industry. The problem is that the legislation places strict restrictions on marketing. How can the savvy businessperson get around these rules and still promote their brand? …
Can You Really Beat the Algorithm? 7 Google Search Secrets Revealed
With the average small business spending around $75,000 a year on digital marketing, it’s hard for startups to compete. Without Google search secrets to take advantage of SEO algorithms, you could be going into the red just to get attention to your site. Search engines…
Even Santa Would Shop in Airdrie with These Christmas Events Ideas
Christmas accounts for as much as 30% of sales for some retail outlets. That’s why it’s a great idea to seize the day and cash in on the holiday spirit. While the holidays might be stressful for some people, it’s the time of year when…
Marketing vs Advertising: What’s the Difference?
Marketing and advertising are two necessary components for making your business grow and thrive. Marketing vs advertising isn’t a competition as much as a comparison. Too many businesses lump them together. It’s best to think of marketing as a giant umbrella that covers many different…
The Top 8 Digital Marketing Issues You’ll Commonly Face
You’ve done the best research, formed the best plan possible, and executed your marketing strategy with glorious perfection, like a boss. It’s a masterpiece, the Mona Lisa of marketing campaigns, and you are Leonardo da Vinci. And now, naturally, you sit back and enjoy the…
