Christmas accounts for as much as 30% of sales for some retail outlets.
That’s why it’s a great idea to seize the day and cash in on the holiday spirit.
While the holidays might be stressful for some people, it’s the time of year when everyone is ready to spend money, as well as quality time with their friends and family members.
In this blog post, we’ll give you some of the best Christmas events ideas, both online and off, to help boost awareness of your brand and store.
1. Host an Online Advent Calendar
Try an online advent calendar, but instead of giving away a present each day, give away a discount or free gift with purchase every day.
This one works best for users who are almost entirely web-based, or who have high volumes of web traffic.
Each day that people log on, they will be treated to 15%, 20% or a small gift like a lip balm with their purchase.
Don’t tell them ahead of time what each day has in store, but do promote your online advent calendar ahead of time. You can promote it as “25 Days of Savings,” or other such names that makes it obvious what kinds of gifts people can expect.
2. Christmas in July
Host a Christmas in July party, or a Christmas before it’s actually Christmas season. While adults might roll their eyes at the “oversaturation” of the holiday, kids will always be excited to participate in anything Christmas related.
For your Christmas in July event, roll out some of your Christmas items and let people preview some things that will be coming to your store in December.
You can even do this online, giving future customers a preview of what to expect from your store during the Christmas season.
3. Host Santa!
Hosting Santa is a fantastic way to get people into your store. This is especially the case if you run a photography studio. This also works well for pet stores or children’s stores.
While many malls and communities will host Santa, you can coordinate with them to have him in your store for one day.
Let shoppers know St. Nick is coming to town by advertising when you expect him, and his merry band of elves, to show up.
If you run a pet store, having people bring their pets to visit Santa is also a fun activity. Many national pet store chains do this, and it has become a very popular idea. It’s also a great way to ensure that you get a lot of customer traffic into your store.
4. Christmas Events Ideas: Make Christmas Cookies
If your store appeals to families, or sells any kind of homeware or home baking items, host a day to bake Christmas cookies. You can even host workshops in order to show customers how to make more intricate cookies than they might find online.
If you have people from several different countries working at your store, you might even use this time to have them introduce some new recipes to the community. Invite people to come to learn to make classic Christmas cookies and a special treat.
You can either charge for the class and have people sign up in advance, or simply just have it as a drop-in event. When participants finish, they can get a discount to use in the store. You can also show off some of the items you used in the recipe or used to bake the recipe that you have in store.
If you have ovens available at your store, bake the cookies in the store while the customers wait. Or, wrap up the batter well so that each child or family can take it home to cook on their own time.
5. Christmas Crafts
Everyone loves crafts, and parents will always treasure anything their children made with their hands. Host Christmas crafts for families or for young children to come and have fun in your store.
This event can operate similar to the cookies event, in that you can either organize it as a drop-in, or you can have people sign up for the class ahead of time.
Again, use this as an opportunity to show off items you have for sale in your store. Give out discounts to those who have participated, or a free item.
6. Christmas Hashtags
Feeling festive but your business is all online? No problem! You can stay in the holiday spirit by using a wide variety of Christmas hashtags on Twitter, Facebook, and Instagram. They’re very popular during the holiday season, and people will definitely be clicking on them to find others talking about the holidays.
You can look at a list of the most popular Christmas hashtags here, and start getting in on it as soon as you start stocking Christmas items.
Participate in conversations organically instead of just advertising your products. If you get good engagement with potential customers, people will be more inclined to check you out rather than if you just advertise your wares.
Getting in the Christmas Mood
There are endless Christmas events ideas that you can employ to get your customers in the festive mood. You can even get special Christmas packaging or Christmas bags for your customers to give them even more of the holiday cheer.
If you’re ready to start talking about your next Christmas event and how we can help support you, reach out and contact us today! If you want a sample of our work before you dash off that first email, have a look here.