Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:
What the GoDaddy Security Breach Means for Your Digital Privacy
Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…
SEM Guide: What is Search Marketing?
Being visible online is important to every business, whether you sell business services or sweatpants. To launch your brand to online success, you likely need some form of search marketing. When people think about search engine marketing, often times they focus on optimization techniques known…
Why You Should Invest in Hiring Expert SEO Services
Do you need to improve your site’s SEO? Hiring expert SEO services can help. You invested a lot of time and resources to build your website and make it perfect. Now comes the hard part – driving traffic to it. There are several ways you…
7 Simple SEO Solutions You Need to Try for Yourself
In 2015, there were more than 1.1 million businesses in Canada. Basically, this means you’re up against a ton of competition as a business owner or marketer. One of the best ways to stand out from the crowd is through SEO (Search Engine Optimization). This…
Brand Out & Stand Out: Top 4 Benefits of Strong Branding
Is your company lacking the adequate branding it needs? Without those crucial elements, your company might as well be a boat without an oar. While you’ve thought of a clever business name, a colour palette, and a logo, that proves to be not enough. These…
HTTP vs. HTTPS: What’s the Difference?
The internet can seem like an endless sea of data – an estimated 1,200 petabytes worth of data are stored on just Google, Amazon, Facebook and Microsoft servers. With so much information shared between people, securing it is important for any business to stay afloat….
Brand Aid: 10 Reasons You Need a Strong Brand Identity
It’s an old concept but marketers still rely on the Rule of Seven. The idea is simple. A prospective client must see your brand at least seven times before they will remember you. While people may argue about the exact number, the message is clear….