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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
Which Nets the Best Results? Text vs Video in Sales Emails
Email marketing and cold text sales emails have been around since email was first created. Businesses quickly fell in love with the concept of cold text sales emails, preferring it over cold sales calls because the text emails provided them with an easy way to contact a large assortment of potential customers….
Why You Should Invest in Hiring Expert SEO Services
Do you need to improve your site’s SEO? Hiring expert SEO services can help. You invested a lot of time and resources to build your website and make it perfect. Now comes the hard part – driving traffic to it. There are several ways you…
7 Simple SEO Solutions You Need to Try for Yourself
In 2015, there were more than 1.1 million businesses in Canada. Basically, this means you’re up against a ton of competition as a business owner or marketer. One of the best ways to stand out from the crowd is through SEO (Search Engine Optimization). This…
Brand Out & Stand Out: Top 4 Benefits of Strong Branding
Is your company lacking the adequate branding it needs? Without those crucial elements, your company might as well be a boat without an oar. While you’ve thought of a clever business name, a colour palette, and a logo, that proves to be not enough. These…
HTTP vs. HTTPS: What’s the Difference?
The internet can seem like an endless sea of data – an estimated 1,200 petabytes worth of data are stored on just Google, Amazon, Facebook and Microsoft servers. With so much information shared between people, securing it is important for any business to stay afloat….
Brand Aid: 10 Reasons You Need a Strong Brand Identity
It’s an old concept but marketers still rely on the Rule of Seven. The idea is simple. A prospective client must see your brand at least seven times before they will remember you. While people may argue about the exact number, the message is clear….
8 Creative Marketing Strategy Examples That Will Inspire You
For marketers, creating a campaign can sometimes feel like searching for a needle in a haystack. How do you stand out when a single individual sees up to 5,000 ads a day? Across the world, this concern has led to some innovative and creative marketing…