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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

Which Nets the Best Results? Text vs Video in Sales Emails

Email marketing and cold text sales emails have been around since email was first created. Businesses quickly fell in love with the concept of cold text sales emails, preferring it over cold sales calls because the text emails provided them with an easy way to contact a large assortment of potential customers….

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What the Shell is a Micro-Influencer… And How Do I Get One?

So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you’re down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or…

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Navigating the Seas of Digital Marketing

Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you’re a business owner, you already have a ton of fish to fry; and if you are a marketing…

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Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang

Have you ever gotten a bad review? Naw, we’re kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks…

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Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political events of the…

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Top Website Design Trends of 2019

We’re stepping into a fresh new year! Believe it or not (we choose not to!) we’re nearly two decades into the 2000s. We’ve seen some incredible changes in the digital space over these last 20 years. In particular web design has gone through some radical…

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How to Get “Betta” at Ranking: +7 Killer SEO Tips

Ranking in today’s SEO ecosystem is difficult. Between the 4 billion “best strategies ever!” blogs and Google’s increasingly complex algorithm, trying to compete against your top competitors can make you (p)irate. So, today, we’re going to give you some SEO tips that will help you…

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Rebranding Lowdown: Uncovering Your Brand

No one ever said that rebranding was easy. In fact, your first rebranding might also be the first time anyone’s put any serious thought into your brand. The initial brand for almost any company is something meaningful or amusing to the founders during the wild…

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Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.

You’re a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business — including chamber marketing — is just one thing of many on…

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Octopuses 101: How to Create a Brand(able) Persona

When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a…

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