THE REEF

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Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:

What the GoDaddy Security Breach Means for Your Digital Privacy

Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…

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Release The Kraken! Facebook For Business 102

Did you know if the legendary Kraken was a real-life animal instead of a merely a myth, it would be a living relative of today’s octopus (go figure)? Both are classified as being a cephalopod, or a larger-than-life, predatory sea creature with a bilateral body, distinctive…

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What the Shell is a Micro-Influencer… And How Do I Get One?

So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you’re down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or…

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Navigating the Seas of Digital Marketing

Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you’re a business owner, you already have a ton of fish to fry; and if you are a marketing…

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Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang

Have you ever gotten a bad review? Naw, we’re kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks…

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Top Website Design Trends of 2019

We’re stepping into a fresh new year! Believe it or not (we choose not to!) we’re nearly two decades into the 2000s. We’ve seen some incredible changes in the digital space over these last 20 years. In particular web design has gone through some radical…

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How to Get “Betta” at Ranking: +7 Killer SEO Tips

Ranking in today’s SEO ecosystem is difficult. Between the 4 billion “best strategies ever!” blogs and Google’s increasingly complex algorithm, trying to compete against your top competitors can make you (p)irate. So, today, we’re going to give you some SEO tips that will help you…

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Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political events of the…

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Rebranding Lowdown: Uncovering Your Brand

No one ever said that rebranding was easy. In fact, your first rebranding might also be the first time anyone’s put any serious thought into your brand. The initial brand for almost any company is something meaningful or amusing to the founders during the wild…

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Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.

You’re a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business — including chamber marketing — is just one thing of many on…

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