THE REEF
BLOG
Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:
DIGITAL MARKETING TIPS
FOR BUSINESS
We write about the latest and greatest in the world of digital marketing, SEO, communications, branding, content creation. and strategy. We share our favourite inspirational treasures, sites like:
What the GoDaddy Security Breach Means for Your Digital Privacy
Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…
Branding Strategy 101: How to Effectively Brand Anything
According to a recent survey, 8 out of 10 Canadians belong to a brand’s loyalty program. A proper branding strategy is one of the most important assets to have — from a non-profit to products, to businesses, to people. It can literally make or break…
Digital Marketing for Startups: 5 Tips for Success
Are you a new business owner? If you are, digital marketing should be on your mind. Marketing is essential to the success of your business, and with so many digital options at your fingertips, you’ve got plenty of places to start. That large range of…
5 Essential Digital Marketing Solutions to Help Drive Traffic
Digital advertising expenditures reached 4.8 billion CAD in 2016. In fact, the digital world is only expanding. As time goes on, your digital marketing strategies will only become more essential to your business. Think of it this way; digital marketing strategies are the new billboards…
Personal Branding vs. Corporate Branding: What’s The Difference?
Chances are if you’re reading this article you already understand the importance of branding. Branding is an integral part of marketing. It works alongside your other marketing efforts to create a vision of what your company’s values embody. Corporate branding and personal branding do however…
How to Create a Brand Image for Your Business
Building an audience for your business is kind of like building the business all over again. It takes an ample amount of time, money, research, vision, and persistence. All of these things come together to create a positive, well-known brand image, which is crucial to…
What to Consider When Hiring a SEM Agency
The real experts know they aren’t an expert in everything. That’s why over 62% of brands are leaving their online marketing in the hands of the real experts. A knowledgeable SEM agency can transform your brand’s online presence. But as in most professional fields, there…
10 Effective Local SEO Tips for Any Business Size
If you have to think about whether you’re a small business, you’re most likely a small business. Which means if you don’t have a local SEO checklist, you’re doing yourself a disservice. Why? Because local SEO is becoming more and more important for local businesses…
