THE REEF

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Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:

DIGITAL MARKETING TIPS

FOR BUSINESS

We write about the latest and greatest in the world of digital marketing, SEO, communications, branding, content creation. and strategy. We share our favourite inspirational treasures, sites like:

December 7, 2021

What the GoDaddy Security Breach Means for Your Digital Privacy

Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…

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How 5 Kinds of Interactive Content Can Raise Your Marketing Game

In a previous article we talked about how interactive content is the current state of the art in content marketing: rather than asking your audience to sit through a video or remember one of the thousands of pictures they might see in their Facebook feed…

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July 31, 2017

What You Can Do With 360-Degree Photography For Business

Before you read any further, take a look at this incredible example of 360-degree photography (if you have VR goggles handy, put them on now): Wow, right? That was all done with a Sumsung Gear 360, a handheld 4K camera that records in a 360…

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July 28, 2017

8 Revealing Reasons You Need A Digital Marketing Sidekick

Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do…

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April 18, 2017

Could Your Home Router Really Be A Security Risk?

Earlier today, Wordfence released a blog highlighting a current trend amongst hackers; accessing home internet routers and turning them into weapons to target WordPress sites. According to Wordfence: “These IPS switch on, perform a few attacks and then switch off and aren’t heard from again…

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April 13, 2017

Easy Tips To Network Your Way To Success

With the rise of social media, we are quite literally, the most connected generation ever. With one-third of the world using social networks regularly, information is always just a click away. With the swipe of a finger, we can speak with friends and family on…

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March 14, 2017

Website Security Tips To Keep Your Website & Brand Safe

Your website is typically the first connection you’ll make with potential customers. With 2.6 billion smart phone users around the world, and 81% of shoppers conducting online research prior to making a purchase, a good website is ideal for generating sales. You’ll want to ensure…

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February 25, 2017

LinkedIn Launches New Company Pages

Social Media has been increasing in popularity for years now. With the introduction of Facebook years ago, various social media platforms have popped up ever since, trying to gain the same popularity that Facebook still controls today. Occasionally, there are a few that stick around,…

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December 26, 2016

How To Pick The Right Marketing Agency In Alberta For Your Business

Marketing agencies aren’t a one size fits all type of business. Each company has a unique philosophy, approach, and style. The key to a successful partnership with a marketing agency in Alberta is to find the one whose values align with yours. You want to…

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December 21, 2016

Facebook Plans to Reconnect the Work Environment

The launch of Facebook for everyone over the age of 13 in September of 2006 was a turning point in internet history. Facebook launched as a place for friends and family to connect. Facebook soon evolved into an elaborate business and advertising platform and has…

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December 19, 2016