THE REEF
BLOG
Our blog, The Reef, is a gathering place for the business-minded. It's where we post digital marketing tips, news, and advice. We post articles written by the Octopus crew alongside interesting things we find floating around the 'net. We also share useful stuff on our social media channels—check those out, too:
DIGITAL MARKETING TIPS
FOR BUSINESS
We write about the latest and greatest in the world of digital marketing, SEO, communications, branding, content creation. and strategy. We share our favourite inspirational treasures, sites like:
What the GoDaddy Security Breach Means for Your Digital Privacy
Last month, it was announced that there had been a GoDaddy security breach. A hack of a large corporation’s servers can leave us feeling vulnerable and at risk of having our online accounts hacked, personal information stolen, financial accounts compromised accessed, and identities stolen. We wanted to use the…
SEM: What is It and How to Get Started
Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it–high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page…
The Impact of Voice Assistants on the Future of SEO
Voice assistants are changing the technological landscape. As technology evolved from PCs to mobile, from typing to voice controls, companies had to adapt to these changing environments. Voice search is growing at an exponential rate and will become the norm. Comscore predicts that voice searches…
The Importance of Affordable SEO for Your Business
Your business doesn’t stand a chance if you’re not utilizing SEO to it’s fullest potential. It doesn’t matter if you sell digital or physical products. It comes down to one vital component. If your customers can’t find you, they can’t purchase from you. It’s no…
After Black Friday Comes Giving Tuesday | Learn How Your Non-Profit Can Benefit
When the chaos that is Black Friday is over, and things are getting back to normal (or, normal for the holiday shopping season), it is time for an important day in your not-for-profit calendar: Giving Tuesday. Set up as a reaction to the quite often literally…
Happy World Octopus Day 2017!
It’s World Octopus Day 2017, so we thought we’d do a little storytelling to celebrate. So there was an octopus in an aquarium in the US. His handler fed the octopus buckets of shrimp then went back to his desk in another room. A little…
