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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

Which Nets the Best Results? Text vs Video in Sales Emails

Email marketing and cold text sales emails have been around since email was first created. Businesses quickly fell in love with the concept of cold text sales emails, preferring it over cold sales calls because the text emails provided them with an easy way to contact a large assortment of potential customers….

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SEM: What is It and How to Get Started

Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it–high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page…

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How You Can Increase Web Traffic With SEO

There are no secret methods or fancy tricks with SEO. The most effective tips are easy to understand and implement. If you’d like to maximize your website’s potential, SEO is your key to visibility and success. It takes more than just hard work and effort…

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The Impact of Voice Assistants on the Future of SEO

Voice assistants are changing the technological landscape. As technology evolved from PCs to mobile, from typing to voice controls, companies had to adapt to these changing environments. Voice search is growing at an exponential rate and will become the norm. Comscore predicts that voice searches…

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10 Ways Social Media Marketing Can Help Your Business Succeed

It’s a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts. Social media marketing…

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The Importance of Affordable SEO for Your Business

Your business doesn’t stand a chance if you’re not utilizing SEO to it’s fullest potential. It doesn’t matter if you sell digital or physical products. It comes down to one vital component. If your customers can’t find you, they can’t purchase from you. It’s no…

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After Black Friday Comes Giving Tuesday | Learn How Your Non-Profit Can Benefit

When the chaos that is Black Friday is over, and things are getting back to normal (or, normal for the holiday shopping season), it is time for an important day in your not-for-profit calendar: Giving Tuesday. Set up as a reaction to the quite often literally…

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Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week

So you’re looking for a Black Friday Idea… People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low,…

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Happy World Octopus Day 2017!

It’s World Octopus Day 2017, so we thought we’d do a little storytelling to celebrate. So there was an octopus in an aquarium in the US. His handler fed the octopus buckets of shrimp then went back to his desk in another room. A little…

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How 5 Kinds of Interactive Content Can Raise Your Marketing Game

In a previous article we talked about how interactive content is the current state of the art in content marketing: rather than asking your audience to sit through a video or remember one of the thousands of pictures they might see in their Facebook feed…

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