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Blog

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Feb 20, 2018

SEM: What is It and How to Get Started

Online advertising has a lot in common with its analog counterparts. You want to place your solution where the most people can find it--high traffic areas. If you are new to the online business game, the prospect of getting your solution on the front page of Google may sound daunting. There's a lot you need to do, from b

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How You Can Increase Web Traffic With SEO

There are no secret methods or fancy tricks with SEO. The most effective tips are easy to understand and implement. If you'd like to maximize your website's potential, SEO is your key to visibility and success. It takes more than just hard work and effort to increase w

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Feb 12, 2018

The Impact of Voice Assistants on the Future of SEO

Voice assistants are changing the technological landscape. As technology evolved from PCs to mobile, from typing to voice controls, companies had to adapt to these changing environments. Voice search is growing at an exponential rate and will become the norm. Comscore

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Feb 11, 2018

10 Ways Social Media Marketing Can Help Your Business Succeed

It's a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts. Social media marketing investments were projected t

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Jan 08, 2018

The Importance of Affordable SEO for Your Business

Your business doesn't stand a chance if you're not utilizing SEO to it's fullest potential. It doesn't matter if you sell digital or physical products. It comes down to one vital component. If your customers can't find you, they can't purchase from you. It's no easy f

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Dec 20, 2017

After Black Friday Comes Giving Tuesday | Learn How Your Non-Profit Can Benefit

When the chaos that is Black Friday is over, and things are getting back to normal (or, normal for the holiday shopping season), it is time for an important day in your not-for-profit calendar: Giving Tuesday. Set up as a reaction to the quite often literally ramp

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Nov 21, 2017

Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week

So you're looking for a Black Friday Idea... People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low, low!  Black Friday is h

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Nov 21, 2017

Happy World Octopus Day 2017!

It's World Octopus Day 2017, so we thought we'd do a little storytelling to celebrate. So there was an octopus in an aquarium in the US. His handler fed the octopus buckets of shrimp then went back to his desk in another room. A little while later, a single shrimp was

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Oct 08, 2017

How 5 Kinds of Interactive Content Can Raise Your Marketing Game

In a previous article we talked about how interactive content is the current state of the art in content marketing: rather than asking your audience to sit through a video or remember one of the thousands of pictures they might see in their Facebook feed each day, you c

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Jul 31, 2017

What You Can Do With 360-Degree Photography For Business

Before you read any further, take a look at this incredible example of 360-degree photography (if you have VR goggles handy, put them on now): Wow, right? That was all done with a Sumsung Gear 360, a handheld 4K camera that records in a 360 degree arc around the came

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Jul 28, 2017

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