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Blog

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Jan 29, 2019

Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political events of the last few years, most people will agree tha

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Rebranding Lowdown: Uncovering Your Brand

No one ever said that rebranding was easy. In fact, your first rebranding might also be the first time anyone's put any serious thought into your brand. The initial brand for almost any company is something meaningful or amusing to the founders during the wild days of a

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Jan 02, 2019

Chamber Marketing 101: Be Local. Get Connected. Stay Awesome.

You're a business owner who has an endless array of daily tasks to attend to. Your day-to-day operations depend on your attention to detail and oversight and knowing how to market your business -- including chamber marketing -- is just one thing of many on your plate. I

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Dec 20, 2018

Octopuses 101: How to Create a Brand(able) Persona

When we think about what it means to be a brand, or heck what is a brand altogether, a lot of things start to pop into our heads. There are buyer personas to build, social media strategies to brainstorm, channel strategies to implement and a bunch of meetings to have in

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Dec 12, 2018

Holy Ship! How Hiring a Local Marketing Agency Can Help Your Business!

Another wild day pretending you have 8 arms is behind you! Yes, you almost lost arm protecting your waters and warding off your fiercest competitors. And you were up all night again hunting down tasty opportunities. Holy ship, it's a good thing octopuses have three hear

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Dec 05, 2018

Google’s Algorithm Changes So Far This Year (2018 Edition)

2018 has been a rollercoaster of a year for Google. We've seen big sites go overboard and small fish rise to the top (erm, in a non-dead way...). In our last post, we talked a ton about 7 ways to put out killer content that ranks, so, we thought we'd dive into Google al

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Nov 30, 2018

Four Savvy Cannabis Marketing Tips for Canadian Marijuana Pioneers

 Canada's government passed legislation making recreational cannabis legal in October 2018. This opens the door for a nationwide cannabis industry.  The problem is that the legislation places strict restrictions on marketing. How can the savvy businessperson

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Nov 24, 2018

Can You Really Beat the Algorithm? 7 Google Search Secrets Revealed

With the average small business spending around $75,000 a year on digital marketing, it's hard for startups to compete. Without Google search secrets to take advantage of SEO algorithms, you could be going into the red just to get attention to your site. Search engines

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Nov 17, 2018

Even Santa Would Shop in Airdrie with These Christmas Events Ideas

Christmas accounts for as much as 30% of sales for some retail outlets. That's why it's a great idea to seize the day and cash in on the holiday spirit. While the holidays might be stressful for some people, it's the time of year when everyone is ready to spend money,

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Nov 10, 2018

Marketing vs Advertising: What’s the Difference?

Marketing and advertising are two necessary components for making your business grow and thrive. Marketing vs advertising isn't a competition as much as a comparison. Too many businesses lump them together. It's best to think of marketing as a giant umbrella that cover

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Nov 06, 2018

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