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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

5 Google Adwords Tips that Turn Clicks Into Customers

Visibility in Google is one of the things you need to do to get more customers. It’s why the Search Engine Optimization industry exists. It’s why businesses fight tooth and nail for every keyword available. After all, Google’s share in the search engine market is…

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What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway? For a not-so-savvy marketer or internet user, it’s easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word “pixel” is commonly associated with images. But that’s wrong. So, what is…

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How to Get Reviews: Why Businesses Should Avoid Fake Reviews

Building an online reputation is not merely registering your business on Google and Yelp. If you’re just starting out, you need online business reviews. Reviews are how consumers check the quality of your business. People often look to those independent reviews more than they do…

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Why SEO Outsourcing is a Great Option for Businesses in Alberta

Businesses in Alberta are turning toward digital marketing to reach their target demographic. 81% of shoppers research products online before making a purchase. It’s essential that customers are able to find your website online. However, ranking on the first pages of Google isn’t a guarantee…

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The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners speculate about the future…

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7 Signs Your Calgary Startup Could Benefit from Expert SEO Services

Often when a new startup gets off the ground, the owner takes over a large amount of the daily tasks to ensure they are done correctly. This can work for a while but eventually becomes overbearing and stressful. Responsibilities like marketing, branding, and SEO lose…

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Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly…

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Digital Marketing for Startups: 5 Tips for Success

Are you a new business owner? If you are, digital marketing should be on your mind. Marketing is essential to the success of your business, and with so many digital options at your fingertips, you’ve got plenty of places to start. That large range of…

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5 Essential Digital Marketing Solutions to Help Drive Traffic

Digital advertising expenditures reached 4.8 billion CAD in 2016. In fact, the digital world is only expanding. As time goes on, your digital marketing strategies will only become more essential to your business. Think of it this way; digital marketing strategies are the new billboards…

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How Online Reviews Affect Your Calgary Business: What You Need to Know

Unless your business is one of the 437 large corporations in Alberta, chances are, you own and operate a small business. After all, 165,792 small businesses — accounting for 97.92% of all businesses in the province — call it home. For reference, there are also…

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