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Marketing

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

May 25, 2018

How Online Reviews Affect Your Calgary Business: What You Need to Know

Unless your business is one of the 437 large corporations in Alberta, chances are, you own and operate a small business. After all, 165,792 small businesses -- accounting for 97.92% of all businesses in the province -- call it home. For reference, there are also 3,076 medium-size enterprises here. Although this doesn't m

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Social Media Marketing: How to Create an Effective Campaign

Are you ready to bring your business into 2018? Social media used to be just for connecting with family and friends. Now, though, 92% of marketers say that social media marketing is an essential part of their marketing plan. Don't get left behind. Keep reading to lear

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Feb 28, 2018

After Black Friday Comes Giving Tuesday | Learn How Your Non-Profit Can Benefit

When the chaos that is Black Friday is over, and things are getting back to normal (or, normal for the holiday shopping season), it is time for an important day in your not-for-profit calendar: Giving Tuesday. Set up as a reaction to the quite often literally ramp

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Nov 21, 2017

Black Friday, Cyber Monday, Small Business Saturday: Tips for Retail’s Biggest Week

So you're looking for a Black Friday Idea... People climbing over each other for a juicer, old ladies pushing children to the floor to get at a Swiffer mop, at least one fatality, and at the centre of it, all consumer goods priced low, low, low!  Black Friday is h

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Nov 21, 2017

How 5 Kinds of Interactive Content Can Raise Your Marketing Game

In a previous article we talked about how interactive content is the current state of the art in content marketing: rather than asking your audience to sit through a video or remember one of the thousands of pictures they might see in their Facebook feed each day, you c

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Jul 31, 2017

8 Revealing Reasons You Need A Digital Marketing Sidekick

Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, yo

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Apr 18, 2017

Easy Tips To Network Your Way To Success

With the rise of social media, we are quite literally, the most connected generation ever. With one-third of the world using social networks regularly, information is always just a click away. With the swipe of a finger, we can speak with friends and family on the other

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Mar 14, 2017

LinkedIn Launches New Company Pages

Social Media has been increasing in popularity for years now. With the introduction of Facebook years ago, various social media platforms have popped up ever since, trying to gain the same popularity that Facebook still controls today. Occasionally, there are a few that

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Dec 26, 2016

How To Pick The Right Marketing Agency In Alberta For Your Business

Marketing agencies aren’t a one size fits all type of business. Each company has a unique philosophy, approach, and style. The key to a successful partnership with a marketing agency in Alberta is to find the one whose values align with yours. You want to feel comfort

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Dec 21, 2016

4 Hidden Treasures Uncovered by Using Authentic Photography

Throughout your time spent checking social media, there’s a constant wave of photos, videos, gifs, and content that is always calling your attention. To get a better idea of what the word content encompasses and how it can benefit your local business check out our pag

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Oct 30, 2016

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