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Marketing

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Nov 03, 2018

#BlackFriday or #GivingTuesday: All, One, or None? How to Choose Your on-brand Holiday Social Strategy

Are you ready for the holiday season? It might feel like you have plenty of holiday prep time if you're talking about buying gifts and planning menus. When it comes to capitalizing on the holidays with marketing, though, it's time to get it in gear. The days after American Thanksgiving are among the most crucial in term

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The Top 8 Digital Marketing Issues You’ll Commonly Face

You've done the best research, formed the best plan possible, and executed your marketing strategy with glorious perfection, like a boss. It's a masterpiece, the Mona Lisa of marketing campaigns, and you are Leonardo da Vinci. And now, naturally, you sit back and enjoy

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Oct 30, 2018

SEM Guide: What is Search Marketing?

Being visible online is important to every business, whether you sell business services or sweatpants. To launch your brand to online success, you likely need some form of search marketing. When people think about search engine marketing, often times they focus on opt

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Oct 23, 2018

The Top 6 Benefits of Digital Marketing

The benefits of digital marketing are more apparent than ever in 2018. Digital marketing can help increase your brand exposure as a business. In fact, more than 1.1 million small businesses have taken off in the past four years. If you want to thrive in this economy,

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Oct 16, 2018

8 Creative Marketing Strategy Examples That Will Inspire You

For marketers, creating a campaign can sometimes feel like searching for a needle in a haystack. How do you stand out when a single individual sees up to 5,000 ads a day? Across the world, this concern has led to some innovative and creative marketing strategy examples

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Aug 01, 2018

The Blog Slog: 5 Key Benefits of Content Marketing for Your Business

  Believe it or not, nearly half of all small and medium-sized businesses don't have a website. Even those that do build a site, get it up and running, never to look at it ever again. If they never explore the benefits of content marketing, they'll never know what

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Jul 29, 2018

How to Get Reviews: Why Businesses Should Avoid Fake Reviews

Building an online reputation is not merely registering your business on Google and Yelp. If you're just starting out, you need online business reviews. Reviews are how consumers check the quality of your business. People often look to those independent reviews more th

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Jul 11, 2018

Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly to the

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Jun 08, 2018

Digital Marketing for Startups: 5 Tips for Success

Are you a new business owner? If you are, digital marketing should be on your mind. Marketing is essential to the success of your business, and with so many digital options at your fingertips, you've got plenty of places to start. That large range of choices can be ove

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Jun 01, 2018

5 Essential Digital Marketing Solutions to Help Drive Traffic

Digital advertising expenditures reached 4.8 billion CAD in 2016. In fact, the digital world is only expanding. As time goes on, your digital marketing strategies will only become more essential to your business. Think of it this way; digital marketing strategies are

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May 29, 2018