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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:
We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!
Text vs. Video: Which is Better for Email Open Rates?
Which will give you better email open and conversation rates: text or video? The answer has changed over the years. Email marketing and cold sales text emails have been around since the dawn of email. Businesses quickly fell in love with the concept of cold…
Government of Canada’s Response to COVID-19
The Government of Canada has announced their response to the COVID-19 coronavirus. If you’re a business in Canada and you’re not in the delivery, medical, or essential services sectors, and you don’t produce toilet paper, you’re likely in the same position as Octopus Creative. Full…
COVID-19 Coronavirus: How to Continue Running Your Business During the Outbreak
Unless you’re a toilet paper company, you might be experiencing some issues with marketing, low sales, client or customer concerns and overall just doing business as usual during this crazy world-wide outbreak of COVID-19. Countries across the globe are putting practices in place to help…
7 Smart Strategies to Nail Your Branding and Voice
Spoiler alert: marketing is hard. It’s hard because marketers have lots of competition, not to mention a slew of choices about everything from the most effective channels to reach and engage with prospective customers to the best automation technologies to the most effective ways to…
Digging for Buried Treasure in Your Blog Archives: How to Repurpose Great Content from the Past
Some content is more powerful than others. Some articles hit all the right keywords and address a surprisingly popular topic while sister-articles sit nearly unread. Many blogs have a few articles that are big hits when they are posted, sometimes unexpectedly. But what happens when…
What the Shell is a Micro-Influencer… And How Do I Get One?
So maybe you know your inbound from your outbound marketing. You know what SEO stands for and you’re down with PPC ads. But of all the new terms that marketing has invented, micro-influencer is by far the most puzzling. Is it like a micro-brew? Or…
Navigating the Seas of Digital Marketing
Are you a bit lost at sea when it comes to digital marketing? Are you looking for some digital marketing tips for some quick wins? If you’re a business owner, you already have a ton of fish to fry; and if you are a marketing…
Raters ‘Gonna Rate: How to Respond to Negative Reviews Like it Ain’t No Thang
Have you ever gotten a bad review? Naw, we’re kidding, every brand in the known universe has gotten at least one bad review. Your page or product can be up for less than a day before your first bad review, or it could take weeks…
