Social Media

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Post Production: 10 Reasons Your Business Needs a Corporate Social Media Policy

Did you know that Facebook recently reported over 2.2 billion monthly users throughout the world?

With that kind of exposure, it’s no wonder that businesses are turning to social media to market their products and services.

But how can you make sure that your use of social media doesn’t hurt your company?

It’s simple! Implementing a corporate social media policy can help you make sure that business booms because of your company’s posts.

Read on for 10 reasons your business needs a corporate social media policy and what it should include.

Why You Need a Corporate Social Media Policy

In a world where the emerging working generation has been on social media platforms for 10+ years, it might seem unnecessary to create and enforce corporate social media policies.

Let’s get one thing straight. It is absolutely necessary!

If you’re struggling to understand why your business should have a social media policy, read on.

1. It Reinforces Brand Identity

By establishing a social media policy you’re making it possible for posts across all platforms to reinforce your brand identity.

The goal is to make it sound like there’s only one person behind all the accounts and posts.

Including guidelines about the type of content, the voice, the personality behind social media posts can help you accomplish the kind of continuity that makes a business successful on social media.

2. A Policy Protects Your Company’s Reputation

If you look it won’t take long for you to find an instance when an employee posted inappropriate content to a corporate social media account — or even to their personal account.

Be clear about the kind of content that is appropriate.

Some content may vary depending on the type of business or industry or even the brand. But some topics are universally inappropriate and should always be identified as such in your policy, such as;

  • discriminatory posts directed at any race, gender, religious preference, sexuality, or political affiliation
  • derogatory posts directed at any race, gender, religious preference, sexuality, or political affiliation

Consider whether any other subjects should be included in the list of topics that are banned from your businesses social media posts, or can result in discipline even if posted to personal accounts.

3. Social Media Policies Can Protect Your Business From Liability

Regulating your employees’ “after-hours” activities can be a tricky and legally vague business.

And while you can’t legally prevent your employees from complaining about work on social media, you can implement policies that prevent them from implicating your company in posts that would drive away customers or prevent business.

Be explicit about your expectations for your ebehaviours behaviors on their own personal social media accounts that could affect your business.

4. It Enables Business Growth

Social media policies aren’t just a list of “don’ts.” They can include direction on how to make your business grow through the appropriate use of social media platforms.

If you need a little guidance, don’t be afraid to use a professional to manage your social media accounts, or advise you on best practices. Many professionals offer a boatload of services:

  • Total social media management: They do all the posting, replying, liking, etc. for you so you can focus on your business.
  • Campaigns and promotions: They can create email campaigns, social media promotions, etc. to increase your following and drive sales.
  • Account setup: They’ll create and manage accounts in a variety of social media platforms and post appropriate content for the demographic that uses each one.
  • Strategy: They can help you create an effective and realistic social media strategy that will serve you!

Reach out to us if you want a little help using social media to grow your business.

What Every Corporate Social Media Policy Should Include

Here are a few things that every corporate social media policy should include and why!

5. It Should Include Education

Make sure that the employees responsible for social media have a thorough understanding of each platform that is used to advertise.

Consider having an educational crash course on Facebook, Twitter, Youtube, and any other platforms that your business has a profile on.

Make sure employees understand the terms and conditions, purposes, tools, and demographics for each social media outlet. That way they’ll be able to optimize the usage of each platform.

6. Every Corporate Social Media Policy Should Have a Style Guide

Publish a company-wide style guide that helps employees keep social media posts and graphics cohesive.

Your style guide should include (but not be limited to):

  • Company colors
  • Approved fonts
  • Graphics, logos, and vectors
  • Taglines and other verbiage

Your marketing team can be responsible for your style guide.

7. Personal Vs. Professional Social Media Use

Make a clear distinction between the types of words and subjects that are appropriate for corporate posts.

Whether or not employees choose to abide by those regulations on their personal social media accounts is their own choice.

But you can and should create guidelines about the content and words that are used in your company’s name.

8. Guidelines On Intellectual Property

Be sure to educate employees on what is considered intellectual property (IP).

Whatever you define as such should be considered off limits to social media posts on both personal and professional accounts.

Make it clear that legal repercussions are a natural consequence of the violation of your business’s policies on IP.

9. Clarify Who Is Being Represented

Remind employees that at all times they serve as representatives of the company. The content posted to corporate accounts should reflect that.

The voice used on social media profiles should reflect that of the company, not the employee.

10. Disaster Response Plans

Despite your best efforts, there may be a situation where company policies are violated or an error occurs. It’s always a good idea to have a plan for when disaster strikes.

Disaster plans should include things like:

  • How and when to delete posts
  • How to apologize for the inappropriate content
  • How you will discipline violators
  • How you will reassure employees and customers that the same mistake won’t be repeated

Don’t assume that you’re safe from social media fails. Have a disaster response plan in place for when (not if) you need it.

Remember This!

The purpose of a corporate social media policy is to protect your business, protect your employees, and increase growth.

And contact us if you need help developing your policy or using social media to grow your business!

Hitting the Tweet Spot: 10 Great Tips for Social Media Data Analysis

What good is a marketing campaign without social media data analysis?

It’s not the 1950’s anymore, and marketing has gone beyond pen, paper, and television. Big data is already valued at $42 billion worldwide and expected to climb beyond $100 billion by 2027.

A portion of this growth can be directly attributed to the marketing industry’s adoption of Big Data. 84% of social media marketers surveyed use data analytics to help set goals and objectives. And 69% believe that most of their marketing decisions will be primarily driven by data in 2018 and beyond.

Believe it or not, you don’t have to the scientist to understand analytics. Don’t miss these 10 tips for leveraging social media data analysis in your marketing.

1. What Do Those Impressions Really Mean?

Social media engagement is more than just comments, shares, and likes. impressions play a significant, but more hidden role, in engagement analysis. Unlike a comment, impressions are vague. One tweet, for example, is likely to receive more impressions than anything else, so it’s important to understand what’s behind them.

A single user viewing a piece of content the first time around counts as one ‘reach.’ But each set of eyeballs on a post counts towards impressions — even if the same person saw it three times, that’s three impressions. Analytics separates the two, so you can get a more accurate picture of how your audience is experiencing the content.

2. What Are People Saying About You on Social Media?

Now, it’s time to eavesdrop on your audience. Social listening yields valuable insights on what your target audience is staying across all social media platforms.

Social listening involves tracking the following activity:

  • Twitter lists
  • Trending hashtags
  • Testimonials
  • Complaints
  • Conversations
  • Reaction videos
  • Live streaming
  • Twitter mentions
  • Social media feuds

Yes, you read that right – feuds. In fact, social media feuds are one of the fastest rising strategies in user-generated content marketing. So grab some popcorn and a front row seat.

3. How to Consolidate Your Social Listening

Social listening itself isn’t difficult, but it produces a lot of data. So what do you do when you have multiple social media accounts?

This is where your social media management tools come in. Most, if not all of them, provide a way to view multiple accounts in real time through one dashboard. You can also respond to multiple posts at once and download data reports for your social media activity.

4. How to Analyze Social Media Data

Social media data is useless if you don’t know what to do with it. That’s why it’s critical to define goals for your marketing strategy. This way, you can visually and logically understand your performance metrics from start to finish.

One of the most reliable goal-setting models is the SMART goal method. This will help you define goals that are specific, measurable, attainable, results-based, and time-sensitive.

Most importantly, it provides a clear model to measure your data against.

5. Analyze Your Follower Count

Are people clicking on your content but not subscribing? Are they watching your videos but not commenting? Your follower count is a critical piece of your social media data analysis.

Like social listening, you can track your follower counts with analytics. Taking YouTube as an example, follower analysis can help you understand your subscriber-to-view ratios and make changes where needed. You may need to include a visual call-to-action at the end of your videos to boost your subscriber count, or, produce shorter videos that are easier to digest.

6. Follow Behavioral Trends

When does your audience engage the most with your content? When’s their favourite time to share your posts? When are they least likely to engage with your content? These are just a few of many questions to consider in your social media analysis.

An easy introduction to social media behaviour analysis is Twitter Analytics. Twitter analytics uses data visualizations to reveal peak points in activity, irregularities, your most popular tweets, and weekly engagement patterns.

When you break down the data, you get a clearer picture of what to tweet and when to tweet in.

7. The Power of Polling

Polling isn’t just for politics. Social media polls are a fantastic way to gather valuable data from your audience.

There are several tools you can use to generate and embed polls on your social media pages. Twitter and Facebook also have option for tweeting polls directly to your follows. You can ask your audience simple yes or no questions to gauge excitement for an upcoming movie, event, or product.

Another smart trick is to create poll questions based on your social listening data.

8. Gather Feedback for Your Social Media Data Analysis

Feedback doesn’t begin and end with polling. There are several ways to gather valuable social media data from user feedback.

For example, you can post a survey that rewards users in exchange for their opinion. Other feedback methods include free trials, email surveys, social media contests, Twitter chats, and Facebook Messenger.

9. Does Your Social Media Translate into Dollars?

Your social media posts may look fantastic, but are they converting into real sales? Shares, comments, and likes are just a fraction part of the full conversion picture. If you’re worried about your lack of product sales, turn to the data. as

Your social media data analysis will reveal your click-to-convert ratio. Increasing your conversions could be as simple as speeding up your website or including more enticing calls-to-action.

Remember, when in doubt, look at the data.

10. Know How to Organize Your Social Media Data

Last but not least is organization. You don’t want any of that valuable data falling through the cracks. That’s why it’s critical to run CSV reports from your social media management tools. Simply upload your CSV data into Excel, or Google Sheets, to create easy-to-navigate spreadsheets.

Each social media channel should have their own spreadsheet complete with data columns. If you don’t keep accurate data reports, you have nothing to measure against the following fiscal year.

Now it’s your turn to analyze the data.

Remember, social media data analysis is all about the details, so leave no stone unturned. Get your social media management tools up and running as soon as possible and keep accurate data records throughout the process.

To assist your analysis every step of the way, check back often for tips on managing your social media marketing.

What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway?

For a not-so-savvy marketer or internet user, it’s easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word “pixel” is commonly associated with images.

But that’s wrong. So, what is Facebook pixel?

At the most basic level, Facebook Pixel is a tracking and analytics tool that advertisers can use to measure the effectiveness of their ads and better advertise. It’s easy to collect data based on your website visitors’ actions to improve your current and future advertising.

Without further delay, this post is going to define the pixel tool, and we’re going to show you how Facebook ads retargeting can benefit your marketing campaigns.

Let’s get right to it!

What Is Facebook Pixel?

As noted before, the Facebook pixel is a tracking and analytics tool that you can use to gauge the performance of your advertising and create better advertising. It contains a code, which you put on your website.

When visitors complete actions on your website, the code triggers and reports the action. This allows you to know when customers take action, and this will help you in your future retargeting efforts.

This tool gives you more accurate conversion rates. As such, you can create custom audiences for future leads based on your current web traffic.

Why You Need the Pixel?

There are several reasons why you need to use pixels to improve your Facebook ads. The pixel provides visitor data that you can use to refine your ad strategy. Keep on reading!

1. Track Your Conversions

Do you want to know what actions lead to most conversions? The pixel allows you to monitor visitors’ interaction with your site after viewing your ads. It gives you data for both mobile and desktop activities.

This is particularly important for those visitors that view ads on mobile but switch to desktop to make their purchase. This data can help you improve your ads and website to boost your conversion rate.

2. Create Targeted Audiences

Still, the data can help you identify the interests, demographics, and likes of your visitors. With this data, it’s possible to create targeted audiences. Typically, you can target people with the same interests and likes as your current visitors.

Keep in mind that this doesn’t mean that you can choose specific visitors and advertise to them. Instead, the custom audience is based on the shared behaviour. This can be people who visited a particular page on your website or those who visited a while ago and have not returned.

You created your audiences independently from the existing ads. When creating custom audiences, you can choose a time frame of 1 to 180 days to define when targeted people last visited your site.

3. Improve Your Ads

Pixel also helps you to measure the success of your ads based on the direct results. You can view your conversion rate and the number of sales to determine to determine how your visitors use your website.

This, in turn, can help you improve the quality, effectiveness, and performance of your ads. The data allows you to target people who are most likely to take action once they see your ads.

4. Remarket Your Ads

Taking advantage of your existing website visitors can help you rake in huger sales numbers. That’s what remarketing is all about. It allows you to target your ads to people who have already visited your website before.

In this case, you can narrow down to specific ads or products. For example, you can show people the exact products they viewed or abandoned they last time they were on your website.

This capability allows you to reignite their interest in the product or other related products.

How Retargeting Using Pixel Can Help You

The critical point in online marketing is that every visitor that comes to your site usually has an interest. Sadly, some never call, email, or even fill out your forms. You don’t need to leave such visitors in the dark thanks to retargeting.

Here is how retargeting can improve your online marketing efforts:

1. Enhances Engagement

Retargeting allows you to reconnect with your past visitors. You can create custom audiences based on the pages they visited. Be sure to tailor the retargeting content to suit their needs. It’s also advisable to target people based on the categories they prefer.

This way, it’s possible to boost your engagement by 100 percent or even more.

2. Raises Conversion Rates

Improving the conversion rate is the most common goal when marketers start retargeting. You can have enough traffic, but your visitors are not converting as you wish.

This is because you’re struggling to entice your visitors in a meaningful way. With retargeting, you can bid on those people who showed interest in specific areas of your site. For example, if you’re a retailer, you should focus more on those who abandon the cart than those who browse and leave.

This way, you can be sure to capture their interest again and get them to take action.

3. Improves Brand Awareness

Have you ever paid attention to your branded search keywords volume? If not, a large branded keywords volume means you have people who are interested in your company and products or services. As such, it’s easier to convert such people into actual customers.

You can invest heavily in SEO to boost your traffic, but not many people can know you. With retargeting, you can see an increase in your branded searches. Also, you can direct traffic.

Increase in branded searches and direct traffic means people already know your brand.

What is Facebook Pixel – Final Thoughts

Well, if you are using Facebook Ads, it’s time to make the most of your existing traffic. Many sites have invested in SEO to earn great traffic, but their conversion rates and sales numbers need to be improved.

Now that you understand the answer to the question, “what is Facebook pixel?” it’s possible to grow your conversation rate and sales.

Do you have any question about social media and online marketing? We are here to help. Just reach out to us when you get the time.

The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers.

Nonetheless, many business owners speculate about the future of social media marketing.

As consumers’ preferences shift and new platforms appear, social media’s role in business advertising is likely to continue to fluctuate.

In this post, we look closely at social media marketing’s future, analyzing the key trends that give a sense of what to expect.

Read on for insight!

1. In-App Messaging Marketing is On the Rise

Most social media platforms enable in-application messaging, including Instagram. In-app messaging gives business owners an effective means of engaging with current and prospective customers in real time.

Marketers can now also purchase digital ads that appear in users’ message inboxes.

In the past, messaging feeds were restricted to private social conversations. Now businesses can become a part of those conversations.

Given the fact that consumers continually place a premium on authentic engagement with the brands they love, in-app messaging marketing is on the rise.

If businesses are keen to engage with customers on their terms, they will enable users to reach out to them via social media messaging systems.

2. Social Media is Becoming More Mobile

Studies show that 94% of Facebook users access the platform via mobile devices. Instagram itself is mobile-centric given the nature of the content it produces.

Twitter, YouTube, and LinkedIn also have highly mobile audiences. As such, social media itself is becoming more mobile-focused.

When it comes to the future of social media marketing, the coming years will continue to emphasize mobile users. It will make the most of in-app messaging ads.

It will also emphasize mobile-friendly content, and sizing images and videos with mobile screens in mind is key.

3. Chatbots Are Key

Artificial Intelligence (AI) is becoming an integral and exciting part of websites and other marketing channels. But, it is also emerging as an influencer of social media, largely in the form of chatbot technology.

Social media enables most business account owners to incorporate and customize their own chatbots and automated messages.

Chatbots take in-app messaging a step further by giving social media users and followers a chance to learn more about a business or address customer service issues.

Many marketers will make use of in-app messaging and customized chatbots to address customer concerns and provide immediate answers — when a client or business budget allows, of course!

4. Social Media Leverages SEO

Social media platforms go hand-in-hand with Search Engine Optimization (SEO) campaigns. The future of social media marketing will place even greater emphasis on this close-knit relationship.

Google has yet to formally declare that it considers social signals in its ranking decisions. However, given the role social media plays in the commercial realm, it very well may do so in the future.

Businesses with robust social media profiles can optimize content they share and post thinking of specific keywords. Consumers can also use social media platforms to find products and services based on those keywords.

Social media will also continue to cultivate brand awareness. Users familiar with a company’s social media activity will be more likely to click on that company’s page in Google search results.

5. Social Media Is a Window to Your Customers

Social networks are more than marketing channels. They also provide businesses with insight into their customers’ minds.

This has always been the case. But the future of social media marketing lies in a business’s ability to use these platforms to gather customer feedback and data.

Many consumers, for example, leave reviews for businesses on Facebook. Others may reference a business, product or service in their statuses.

Successful social media marketers are the ones who can perform rich analysis of this feedback to better inform future advertising efforts.

6. Facebook Leads the Pack

Facebook is still primary amongst the social media giants, although it is losing ground to Instagram with every passing year… but really, it’s OK because Facebook owns Instagram.

The future of social media marketing lies in marketers’ abilities to stay with this social media leader and meet users’ increasing demands for engagement and rich content.

Facebook is also the only social media platform that (so far) enables business reviews. This is essential for businesses looking for easy means of bolstering their online reputations.

7. Video Content is Key

We have already mentioned social media users’ interest in engaging, relevant content. At the top of this list is video content.

Video content is always intriguing, and it will continue to be marketers’ most powerful means of engaging with users on social media. The good news is that social media platforms make it easy to upload and generate video content.

In fact, Facebook Live is taking the video world by storm, enabling business owners to engage with users in real time. Not to mention, Instagram stories are also popular.

The future of social media marketing lies in the powerful and strategic use of video content across platforms.

Wrapping Up the Future of Social Media Marketing

So what is the future of social media marketing? Given the trends that we have discussed in this post, we can confidently state that social media is not going to leave the marketing stage any time soon.

While social media platforms themselves are shifting in popularity, social media still plays a significant role in consumer lives, both personal and professional.

If business owners are seeking to capitalize on global (or local) social media use, they will have to step up their content game. Social media users now place a premium on video content and material that is user-driven. Social media is also becoming a valuable source of consumer data, giving businesses a chance to hear customer feedback about products and services.

A viable social media marketing campaign for 2018 will include high-value content designed to give organizations the data they need to keep evolving in the right direction. It will also emphasize mobile-friendly content, video content, and chatbots.

At Octopus Creative, Inc., we believe in the future of social media marketing, and what it can do for you. Start a conversation today to learn more about what we can do to transform your digital marketing game!

Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.

However you feel about the political events of the last few years, most people will agree that one of the most troubling aspects has been the outpouring of ‘fake news’. Everyone will have seen it in their feed by now: links to news articles that look like the real thing but will be on ‘’, pushing dubious and highly polarised narratives. Perhaps they’re the work of elite Russian government hackers, perhaps they’re made by Macedonia teenagers who want to buy BMWs, but they’re bad news for countries that rely on informed electorates to make decisions.

Election integrity in Canada has become a major issue after the US, UK, Germany, Austria and others were all inundated with fake news during elections. Even though geopolitics and spy-vs-spy stuff might be a million miles from your business, the changes made by the Canadian Election Integrity Initiative and Facebook affect anyone who advertises on Facebook. The site’s users will now be able to see all of the adverts your company has ever made. Apparently, your racist uncle is going to make sure that the post he shared about Trump’s 400-point IQ was well-sourced.

Political adverts will be under particular scrutiny. Each one will be accompanied by detailed information on how much was spent to promote them, the number of impressions and the demographics of who the ad reached. If you want to create political ads you’ll need to provide detailed documentation to verify your identity.

Some companies won’t be affected by this change at all, and many Facebook advertising users won’t even know it’s there or won’t be inclined to use it. Realistically, how will it affect you? Everyone’s advertising being out there 24/7 means you’ll have to be more careful about your ads: a tasteless advertisement could come back to haunt you. Although most users will ignore the ads, they’ll always be there to trip you up if you don’t get them right the first time.

Looking to start Facebook advertising and want to get it right the first time? Give us a call.

Social Media Marketing: How to Create an Effective Campaign

Are you ready to bring your business into 2018?

Social media used to be just for connecting with family and friends. Now, though, 92% of marketers say that social media marketing is an essential part of their marketing plan.

Don’t get left behind. Keep reading to learn everything you need to know about how to create an effective social media campaign.


Before you fire up that new post, make sure you’ve thought it through.

Consider Your Target Audience

This is the first step to creating a powerful social media campaign. If you don’t know who you’re trying to reach, you simply won’t reach the right people. Defining your target audience ahead of time will allow you to create quality and relevant content for your customer base.

If your target audience is diverse, you’ll know you need to make your content universally appealing. If you find that your target audience is actually relatively narrow, you’ll need to hone in to make your content more specific.

Find Your Big Idea

Advertising guru David Ogilvy said that you need a big idea to sell a product. While we’re not talking about advertising here, and some say that this idea is dead, it can certainly be translated to social media campaigns.

How many uninspired posts do you see a day that aren’t interesting, engaging, or insightful? Probably too many.

It’s easy to get into a “quantity over quality” mindset in the dash to line up regularly scheduled content for your social media campaign. Check yourself every now and then. Make sure your posts are holding up to quality standards.

Your “big idea” doesn’t need to be gimmicky, and it doesn’t even need to be all that big. It just needs to point toward your landing page, inform your brand, and engage with your customer base.

Use All Your Tools

Use a social media management tool. These can do everything from help you manage multiple accounts to provide insightful analytics.

Programs like Buffer Publish allow you to schedule posts for multiple social media accounts at a time. You should be planning every detail of your posts, from the time of day posted to hashtags used to writing smart and engaging copy.

Programs like SumAll provide analytics about how your social media pages are doing. This is invaluable information. It shows whether your tactics are working or not, and isn’t that the whole point?

If you hire a social media marketing service, they’ll provide and decode this information for you so you don’t have to worry about it.

Setting up Your Social Media Campaign

Follow these steps to design your social media campaign from start to finish.

Determine Your Goal

The whole point of a social media campaign isn’t to get new followers, increase engagement, and improve your metrics. These are important stepping stones to what your actual goal is. Don’t lose sight of that as you start to gain new followers.

What is your goal? To solve a problem that your customer base has? To provide a service?

Once you pinpoint your company’s underlying, ideological goal, connect it to your concrete goal. Think: more clickthroughs to your website, engagement with a blog post, signing up for an email list.

The goal for your social media campaign should be to bring those two together. When your customer base sees that you’ve got their needs in mind, they’ll proceed to take concrete action to give you their business.

Define Your Brand

After you’ve hammered out the details of the needs of your target audience, you can begin to design your brand around those details.

Color schemes, your voice in copy, and design aesthetics all need to be considered when defining your brand. Make sure these walk the line between feeling true to you and appealing to your target audience.

This isn’t always easy. Hiring a branding service can be an immense help in determining, designing, and executing informed branding decisions.

Pick Your Platforms

People engage with each social media platform differently. Instagram lends itself to static images and videos. Pinterest is best for blog clickthroughs. Facebook is all about video content nowadays.

Your copy should be different according to each platform, and your visuals might even differ, too. Knowing your platforms and playing to their strengths will help your campaign be the best it can be across the board.

You should also make sure you’re using every platform that your target audience uses. If you don’t, you’re missing out on valuable organic marketing opportunities. And if you focus too much on a platform that your target audience isn’t using, you’re wasting your time.

Determine Your Schedule

Instagram’s new algorithm doesn’t show all content chronologically anymore. This means you’re already in competition with those who are posting more frequently than you. You should be posting at least once a day to stay relevant to Instagram’s algorithm and drive more organic traffic.

Write Your Copy

Itching to finally write your post after putting so much thought into it beforehand? Make sure you’re maintaining a consistent tone and appealing to your target audience through a mechanism like humour or transparency. This is your opportunity for creativity.

Consider these few details when writing your post:

  • Hashtag use. Are you utilizing them appropriately? Are you using popular hashtags that will drive organic traffic?
  • Matching your image. Customers can tell when your copy or image is cookie cutter, and they don’t match up. Be sure to reference the image in the copy at least once to keep things feeling natural.
  • URL. If you’re including a URL to your website or blog, make sure to incorporate it as seamlessly as possible. You don’t want to appear spammy.

How Is Your Social Media Campaign Looking?

Now that you’ve got all the tools to devise a killer social media campaign, get to work on crafting content for your customer base!

If it seems like too much to DIY, get in touch! We would love to help you grow your business!

Top 10 Effective Social Media Management Tools

Want to build your brand?

One effective solution is to use social media platforms like Facebook, LinkedIn, Twitter, Pinterest, and Instagram. Since 2015, more than 50 million businesses use Facebook Pages and there are millions using YouTube and Instagram too.

The difficulty comes in optimising multiple accounts at the same time, managing every post and engagement while keeping track of different metrics too.

This is why most enterprises and small businesses rely on social media tools. These tools automate the tedious parts of social media management while providing the means to monitor data in an efficient manner.

Which ones work the best? Which platforms do they cater to? To help you craft a proper social media marketing plan, here’s a look at the top 10 social media tools to invest in.


HootSuite is not as powerful as other social media tools but it does get the job done. It allows you to add as many accounts as needed and then schedule posts in advance.

It also has a feature to let you study the analytics of your social media accounts, allowing you to determine how well your current marketing plan is performing.

The tool does come for free and this version is ideal for individual social media marketers. For businesses, the paid version is the better option due to the additional tools and features.


Although at face value it looks similar to HootSuite, HubSpot has the advantage in a few areas. Amongst the different social media tools, this one offers the best sales and lead reporting features available.

This tool allows you to see what posts and products your customers like and share the most, giving you the data to plan your next social media plan. You even get to dig in further and check the ROI, interactions, optimal social reach, and engagement rates per post.

Agora Pulse

Of the three social media tools featured, Agora Pulse is the only one that has a unique set of engagement tools. It still comes with the standard analytical and scheduling features but its other options let you set up polls, promotions, and other forms of interactive content.

Another great feature is that it lets you keep track of your competitors and their performance too. This is crucial for companies that want to stay ahead of the game and analyse what works and what doesn’t.

There is a free version but businesses small and big are better off with the additional features that come with the paid version.


This is a tool catered specifically for B2B marketers. It has the options to manage large social media teams and also comes with the scheduling and analytical tools you’d expect.

Oktopost also helps you determine the best profitable leads through social media outlets and quantify the financial value of all your social media efforts. If you want to see the financial value of every click and post you make on social media, this is the tool to invest in.


Unlike other tools listed, MeetEdgar works by allowing you to recycle evergreen content. You’ll start by creating a library of content and then organising the content according to a category.

MeetEdgar will then create a schedule in which it will re-post content from that library. This is the perfect solution to drive traffic to your site, as long as you use MeetEdgar for evergreen content that always remains relevant.


Tailwind is the tool if you want effective visual marketing. It caters to Pinterest and Instagram accounts in particular.

Both are ideal platforms, especially now that Instagram has over 800 million accounts and Pinterest sees over 175 million active users a month. People share images and videos more than they do text posts, so this can be an invaluable tool to boost customer engagement.

With Tailwind, you can schedule bulk Pinterest posts at once and manage multiple boards too. It uses an intuitive drag-and-drop calendar to schedule actions and it’s one of the more affordable social media tools available.

Sprout Social

At first glance, you might mistake Sprout Social as another HootSuite or HubSpot. It does feature the ability to schedule posts and provide analytics, similar to those tools, but it offers a little bit more in terms of customer relationship management.

Some of the reports you get include social media mentions, social media trends, and customer engagement.

While there is a trial version, you can cater the paid version according to your company’s size and needs. There is a solution for small businesses, agencies, and enterprises.


IFTTT stands for ‘If This Then That’ and is an automation tool that functions according to a trigger and action.

For example, you can set up a recipe in which the tool will automatically post a Tweet each time you post a new photo on Instagram. You can set up a recipe in which your Facebook account will post a link to each new blog post you release.

It can get complicated at first, but there are multiple recipes to try out and many of them are the plug-and-play type which makes them easier to learn.


This tool isn’t tied to any social media platform but it’s a tool you have to get accustomed to as soon as possible. Using this tool, you can discover new and popular content on the Internet. Discover what’s trending right now before your competition does and apply those new ideas into your social media marketing plan.

Enter a keyword and the tool will list trending posts in that specific category. You’ll also get to see who the main influencers are, giving you an idea of who to reach out to.

Long URL’s are not SEO-friendly. If you want to share something on Twitter or Facebook, a shorter, shareable URL is the ideal tool. You can truncate long URL’s using the shortening tool.

There’s a little bit of contention when to use and when not to but the general consensus is that you should shorten URL’s when you want to post links on social media platforms.

Octopus Creative Social Tools

We have our own social media scheduling & management platform. This versatile tool allows you to schedule posts to every major social media platform, syndicate content from other content creators and automate many of the day-to-day tasks of running a thriving social media profile. Our tool aggregates your social media channels in one place, provides a thorough report and overview of what’s happening online with your brand across all of your social channels.

As one of Octopus Creative’s clients, you can use this platform as much or as little as you want.

Discover More About Social Media Tools Today

These are the best tools to help you and your business get the most out of social media platforms like Facebook and Instagram. With their features, you can achieve higher conversions, more leads, and higher engagement from social media followers.

Keep in mind that knowing which social media tools are the best and learning how to use them are two different beasts altogether.

If you need help in formulating the best social media marketing plan or how to use these tools to boost your brand, don’t shy away from giving us a call. We’re always at the ready to provide the best consultation for your branding and social media needs.

10 Ways Social Media Marketing Can Help Your Business Succeed

It’s a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts.

Social media marketing investments were projected to double in just two years between 2014 and 2016 — jumping from about $16 billion to almost $31 billion.

If you’ve not joined the caravan of social media marketers yet, your business won’t just fail to grow. It’ll die.

Thinking of investing in social media network marketing strategies for your company? Here’s a rundown of 10 ways in which social media can help your business to grow.

Let’s jump in!

1. Social Media Network Marketing Promotes Brand Awareness

This is one the biggest benefits of social media network marketing.

As soon as consumers know your brand, they can move toward purchasing your product or service with confidence.

Until customers are aware of your brand, your business does not exist in their minds. Fortunately, social media has become an increasingly effective tool for building brand awareness.

On your social media site, you can offer the latest information about your offerings or even upcoming events.

Plus, you can easily make your updates and profile public, so search engines can index them. This is just another way to ensure that your company can be found online when a potential customer is looking for the particular solution you can provide.

Note that you don’t necessarily need a presence on all social media platforms. Just focus on the networks that your target customers mostly use.

2. Relationship Building

Sure, social media network marketing helps others to find out more about your business. But you also get to find out more about your customers.

After all, any healthy relationship is a two-way street: Both parties need to know each other in and out.

So, how do you get to know your customer? By asking customers questions and encouraging them to share their thoughts and ideas. Then, you can collect and analyze their feedback.

With social media, you can develop solid relationships with consumers. With these connections, fans and followers will be more inclined to share their positive experiences with you with their circles.

3. Financial Savings

Just as in 2017, it’s all about the Loonies in 2018. Your goal is to save money while still being effective.

Cue social media network marketing.

Social networks are increasingly adding algorithms that can filter what pops up in people’s news feeds. As a result, the organic content you produce may end up getting lost.

However, you can use social media’s low-cost marketing features to your advantage to advertise your special offers and content.

These advertising tools are much more affordable than traditional radio, TV or newspaper advertising. As a result, you can increase your business’s audience without breaking the bank.

4. Wide Reach

What’s so great about social media network marketing is that you can get your brand in front of people of all ages and thus grow your reach.

No matter whether you are targeting an older demographic or young people, they’re likely already logged on to their social media accounts, just waiting to connect with you.

Research shows that Facebook had more than two billion active users each month in late 2017.

Plus, Facebook is known for its dynamic functionality and extensive reach.

In light of this, Facebook is an excellent starting point for growing your online marketing efforts.

5. An Active Audience

Another major perk of social media network marketing is that users of social media are active more than ever on these platforms.

Customers might pay a visit to your physical shop one time in a week’s or month’s time. But they can view your posts on their social media accounts several times a day or week.

6. Customer Service Edge

Your company takes customer service seriously. After all, it’s an important ingredient in a small business’s success.

Fortunately, social media doesn’t just facilitate communication between you and customers. It also makes it possible for you to instantly gratify your customers by providing solid customer service online.

This will demonstrate to your audience your high level of care for each of them. Every customer can feel important and noticed.

And this makes his or her experience with your company memorable. That means a lot of repeat business plus more positive recommendations pointing to your business.


7. Email Marketing

Email marketing is not what it used to be before the growth of social media.

Back in the day, you had to send an electronic newsletter via email.

Nowadays, you can share it on all of your social media networks, thus exposing your brand to completely new audiences.

You can even welcome more readers to join your newsletter mailing list right on our social media page.

The combination of social media and email have created a totally new marketing landscape — to your benefit.

Now, the owner of a small business can maintain relationships with existing customers plus reach out to new consumers just as effectively as a large corporation can.

8. You’re Everywhere Social Media Sites Are

With the number of smartphone users increasing, more people are enjoying social media on the go.

That means if you’re on social media, you’re essentially going everywhere your customers go.

On the plane.

On the bus.

In the subway.

You name it.

That’s because the majority of social networks, such as Facebook, Instagram, Twitter and Pinterest, provide free cell phone apps.

That’s basically free advertising everywhere your customers are. You can’t beat that.

9. Inbound Traffic

A social media platform is a wonderful place for customers to find a link to your main website. And that’s huge.

Why? Because high-quality traffic coming from a social network site sends a positive trigger to Google.

And that means more organic exposure. Translation: more potential sales.

10. You’re Marketing Yourself 24-7

One of the best parts of using social media to market your business is that it’s like having a salesperson on your staff 24-7.

No breaks or lunch hours to worry about here.

Even if your shop is closed down for the night, consumers can still interact with your business online.

In other words, your company always has an “Open” sign in the minds of customers.

How We Can Help

We offer a wide range of social media network marketing services, from managing social media accounts to executing your social media campaign.

Contact us to find out more about how we can help you to generate more sales and accomplish your goals in 2018 with the help of social media network marketing.

How 5 Kinds of Interactive Content Can Raise Your Marketing Game

In a previous article we talked about how interactive content is the current state of the art in content marketing: rather than asking your audience to sit through a video or remember one of the thousands of pictures they might see in their Facebook feed each day, you can give them an easy activity that produces a result, much like a game.


People are wired to do things in order to get results, not to sit passively and get told what to do. Video game designers talk about a ‘hedonic treadmill’, the steady drip of rewards at regular intervals that keep a player engaged. You can use the same principles to design experiences that keep people engaged:


Buzzfeed Badges


Quizzes: Buzzfeed has become famous for its quizzes that ask often bizarre questions to come up with a weird, non-sequitur answer. What makes them fun is that every question is surprising and entertaining- there’s usually no ‘pick your favorite colour’ or animal questions and they’ll often go on strange tangents rather than taking a predictable path. Facebook has an app that allows you to put quizzes on your page for your current and future clients.


Calculators: Businesses from real estate to financial services often use calculators to work out the cost of a mortgage or return on an investment. Any company with a variable cost for their products can help their customers with a calculator: find the cost of getting a granite countertop based on the square footage and material, design a log cabin and get a quote on the price. Using graphics and interactivity to make calculators more than just spreadsheets will encourage their use.


Trivia: Everybody loves to feel smart, and trivia quizzes allow them to do so and share their results with their friends. The rule with trivia quizzes is to avoid trying to promote your company (‘Mountain Dew is a) refreshing, b) delicious or c) deliciously refreshing’). Just entertain people: once they start having a good time with your brand the sales will follow.


Tournaments: A simple ‘who would win’ survey with multiple rounds and brackets is something guaranteed to get people coming back: people get invested in ‘their’ answer, they get into arguments (which you’ll have to moderate if they get too heated) and they come back to see who won. Anyone who has seen how engaged people get with sports will know how powerful a tournament can be in terms on engagement.


Octopus Infographic


Infographics: We’ve probably all seen an infographic at one point in our lives, and they have become so prevalent that there are websites devoted to nothing but making them, like Canva and Venngage. Static infographics are all well and good, but they can be enhanced with interactivity, movement and even video to become a fully-featured experience.


Your audience is getting more resistant to marketing all the time, almost as if they’re acquiring immunity to each new mutation of the marketer’s playbook. Well-designed interactivity draws people in by giving them exactly what they came online to find: fun.


If you’re interested in Content Marketing for your business, click here to find out more!

Easy Tips To Network Your Way To Success

With the rise of social media, we are quite literally, the most connected generation ever. With one-third of the world using social networks regularly, information is always just a click away. With the swipe of a finger, we can speak with friends and family on the other side of the world. While this has simplified our life somewhat – you can interact with the world while lounging on the couch in your pyjamas – an online presence doesn’t eliminate the need for face-to-face communication. Small business networking is vital to establishing your company within the market.

No one will ever take lounging in your PJs away from you, but sometimes, you have to put on your pants, smile and get yourself out there. The market is always changing, and no one knows what the future will bring for their business. It’s important to connect with people both in your field of expertise and outside. While you may not need their assistance now, you could benefit from their advice later on – or an opportunity could arise to work together!

Whether you’re a self-proclaimed ‘people-person’ or you find social situations uncomfortable, networking will always be vital to maintaining your business. Select the events you attend carefully. Ideally, you want to be as comfortable as you can in the situation. If you despise wearing a tie, avoid black-tie events and stick to casual meetups. The more relaxed you feel, the more approachable you’ll be – which is key to successful networking!

When participating in small business networking, you want to build relationships. Relationships are an equal amount of give and take; if you’re willing to receive, you have to be prepared to give. Don’t be afraid to speak up and offer your experience if it will help! Building a successful networking relationship takes time and effort. If you hit it off with an individual at an event, don’t be afraid to shoot them an email to catch up, or send an interesting article their way! Meeting someone new can open up opportunities to learn and grow – both personally and within your business.

Set your sights high when you’re building networking relationships. Dive in, and strike up a conversation with a person that intimidates you. Often, we can learn the most from people that are different from ourselves. Differing business views can allow you to see a different perspective, and once you’ve achieved that, imagine the difference you can make!

Small business networking can open the doors to opportunities you were unaware even existed. Often, other companies will be seeking out specific opportunities through back door channels – like networking. A vast majority of the options available to you, you won’t even know they exist until you ask! Think of it this way: if you had two people applying for the same position, with equal skills and experience, what would differentiate the candidates? Your personal ability to interact and build a working relationship with them. And that, friends, is precisely why small business networking is vital to establishing and maintaining a successful business!

You might not be able to control the wind, but you can adjust your sails! Combine face-to-face networking with social media marketing, and you’ll always catch the breeze. Create a Facebook business page and utilize it by interacting with other local businesses. This will help get your name out there and make your business more recognizable to the public. Facebook is an excellent social media tool that allows you to interact directly with your target audience. You’ll be able to get first-hand opinions, and you’ll be able to respond directly. With 73% of people using Facebook as a professional tool, there’s a multitude of options available for you to take advantage of. Search for networking groups, groups related to your industry, and more! Build an online presence that your audience will come to know and trust.

LinkedIn is the only major social media platform where the 30 to 49-year-olds dominate the usage rates. With LinkedIn, you can directly communicate with industry leaders, who are often ready and willing to offer advice to small businesses.

Make 2017 the year you take the leap and build professional relationships that can see your small business through all the ups and downs. Remember, the compound effects of networking are significant and long-lasting.