It’s a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts.
Social media marketing investments were projected to double in just two years between 2014 and 2016 — jumping from about $16 billion to almost $31 billion.
If you’ve not joined the caravan of social media marketers yet, your business won’t just fail to grow. It’ll die.
Thinking of investing in social media network marketing strategies for your company? Here’s a rundown of 10 ways in which social media can help your business to grow.
Let’s jump in!
1. Social Media Network Marketing Promotes Brand Awareness
This is one the biggest benefits of social media network marketing.
As soon as consumers know your brand, they can move toward purchasing your product or service with confidence.
Until customers are aware of your brand, your business does not exist in their minds. Fortunately, social media has become an increasingly effective tool for building brand awareness.
On your social media site, you can offer the latest information about your offerings or even upcoming events.
Plus, you can easily make your updates and profile public, so search engines can index them. This is just another way to ensure that your company can be found online when a potential customer is looking for the particular solution you can provide.
Note that you don’t necessarily need a presence on all social media platforms. Just focus on the networks that your target customers mostly use.
2. Relationship Building
Sure, social media network marketing helps others to find out more about your business. But you also get to find out more about your customers.
After all, any healthy relationship is a two-way street: Both parties need to know each other in and out.
So, how do you get to know your customer? By asking customers questions and encouraging them to share their thoughts and ideas. Then, you can collect and analyze their feedback.
With social media, you can develop solid relationships with consumers. With these connections, fans and followers will be more inclined to share their positive experiences with you with their circles.
3. Financial Savings
Just as in 2017, it’s all about the Loonies in 2018. Your goal is to save money while still being effective.
Cue social media network marketing.
Social networks are increasingly adding algorithms that can filter what pops up in people’s news feeds. As a result, the organic content you produce may end up getting lost.
However, you can use social media’s low-cost marketing features to your advantage to advertise your special offers and content.
These advertising tools are much more affordable than traditional radio, TV or newspaper advertising. As a result, you can increase your business’s audience without breaking the bank.
4. Wide Reach
What’s so great about social media network marketing is that you can get your brand in front of people of all ages and thus grow your reach.
No matter whether you are targeting an older demographic or young people, they’re likely already logged on to their social media accounts, just waiting to connect with you.
Research shows that Facebook had more than two billion active users each month in late 2017.
Plus, Facebook is known for its dynamic functionality and extensive reach.
In light of this, Facebook is an excellent starting point for growing your online marketing efforts.
5. An Active Audience
Another major perk of social media network marketing is that users of social media are active more than ever on these platforms.
Customers might pay a visit to your physical shop one time in a week’s or month’s time. But they can view your posts on their social media accounts several times a day or week.
6. Customer Service Edge
Your company takes customer service seriously. After all, it’s an important ingredient in a small business’s success.
Fortunately, social media doesn’t just facilitate communication between you and customers. It also makes it possible for you to instantly gratify your customers by providing solid customer service online.
This will demonstrate to your audience your high level of care for each of them. Every customer can feel important and noticed.
And this makes his or her experience with your company memorable. That means a lot of repeat business plus more positive recommendations pointing to your business.
7. Email Marketing
Email marketing is not what it used to be before the growth of social media.
Back in the day, you had to send an electronic newsletter via email.
Nowadays, you can share it on all of your social media networks, thus exposing your brand to completely new audiences.
You can even welcome more readers to join your newsletter mailing list right on our social media page.
The combination of social media and email have created a totally new marketing landscape — to your benefit.
Now, the owner of a small business can maintain relationships with existing customers plus reach out to new consumers just as effectively as a large corporation can.
8. You’re Everywhere Social Media Sites Are
With the number of smartphone users increasing, more people are enjoying social media on the go.
That means if you’re on social media, you’re essentially going everywhere your customers go.
On the plane.
On the bus.
In the subway.
You name it.
That’s because the majority of social networks, such as Facebook, Instagram, Twitter and Pinterest, provide free cell phone apps.
That’s basically free advertising everywhere your customers are. You can’t beat that.
9. Inbound Traffic
A social media platform is a wonderful place for customers to find a link to your main website. And that’s huge.
Why? Because high-quality traffic coming from a social network site sends a positive trigger to Google.
And that means more organic exposure. Translation: more potential sales.
10. You’re Marketing Yourself 24-7
One of the best parts of using social media to market your business is that it’s like having a salesperson on your staff 24-7.
No breaks or lunch hours to worry about here.
Even if your shop is closed down for the night, consumers can still interact with your business online.
In other words, your company always has an “Open” sign in the minds of customers.
How We Can Help
We offer a wide range of social media network marketing services, from managing social media accounts to executing your social media campaign.
Contact us to find out more about how we can help you to generate more sales and accomplish your goals in 2018 with the help of social media network marketing.