Believe it or not, nearly half of all small and medium-sized businesses don’t have a website. Even those that do build a site, get it up and running, never to look at it ever again. If they never explore the benefits of content marketing, they’ll never know what kind of brand presence they could be missing out on.
Here are 5 of the biggest benefits to content marketing.
1. More Content for Your Site
While it seems pretty obvious, having more content on your site brings a boatload of benefits. One of the biggest ones has to do with how long you keep customers around.
When you’ve got one article that links to three other related articles, you give your visitors an opportunity to learn more from you. As you build the amount of on-site content you can offer, you keep them around. If each article also aims to make visitors familiar with your brand, the longer visitors stay on your site, the more excited they’ll be about your products.
If you offer great content, your users will be excited to share links to your writing with friends. Your blog could be a pretty powerful tool in your promotional belt if you use it wisely.
2. Improved SEO
If you’re still new to SEO, you need to get hip to how it works. Search engines use a variety of criteria in their algorithm to decide what makes one website a better match for your search over another. Search Engine Optimization is the name for the variety of choices you make to position yourself toward the top of the list.
SEO can help to increase profit by bringing higher quality traffic to your site. If your blog uses important SEO elements, like keywords, location identifiers, and lots of reputable links, you’ll rank highly on search engines.
Search engines also privilege domains that update their site often. If you add lots of content based on frequently asked questions and issues your users might have with your competitors’ products, you could see traffic spike. The more often you talk about the subjects that are most important to your clients, the more often you’ll appear in search results.
Multiple search result rankings give you an added boost in perception.
The higher quality your content is, the higher your domain authority will be. When you use those reputable external sources and get links from other reputable sites, the people who click your links will come with an initial respect for you. They will know that you’re in the same league as the other sites they know and trust.
3. A Better Social Media Presence
One of the most important ways to reach out and connect with your audience now is through social media. People using social media like to see that the brands and companies that they know and trust have real people working for them. Some brands are taking this to the extreme and building unique voices around their company on social media.
When you write quality content on your blog, you create opportunities for people to share your writing. The more often people see links to your site on their feed, the more they’ll begin to trust your brand. They’ll start following you on social media, giving you more opportunities to connect with them.
Add social media buttons and links to previous posts throughout your blog and you’ll find that your circle of followers will grow. Your new followers will share your articles and continue to spread news and information about your products while you focus on other aspects of marketing.
4. More Conversions
Getting users to your site and to your blog is only the first step in the sales process. This is where they enter your sales funnel and open up the opportunity to pitch your products. If you deliver the goods on your blog, you’ll eliminate the time it takes to turn a curious visitor into the regular client.
Your blog can inform and help your readers with common problems they have. To generate content, you should make a list of the 20 most common questions you get asked about products and services in your industry. Likely, these will be the questions potential clients will type into search engines.
When you answer their questions, giving your products and services as a solution, you can pitch while you inform. Your blog will be tactfully selling your clients on your latest products and services without hitting them over the head. When you provide quality information to go along with your sales pitches, you’ll win trust from people across your industry.
Building a reputation is difficult but if you’re giving helpful and informative material, you’ll be offering value before you even ask your clients to open their wallets. People will think highly of any brand willing to offer a lot beyond their own personal gain.
5. Build Connections With Other Brands
Every company is looking to build a network of other businesses and owners to connect their products to. If you’re in the health and wellness industry, for example, there are surely lots of other brands you’re not in competition with at all. A yoga studio and a natural skin care brand can work together without stepping on each others’ toes.
If you’re willing to broaden the amount of information that your blog has to offer, you can ask to trade guest posts with other brands. Otherwise, you can talk about your experience with their products and ask that they talk about their experience with yours.
Guest posting gives you the opportunity to write sincere promotional material about products and services that your customers would also enjoy.
The Benefits of Content Marketing Go On
Beyond these 5, you’ll find that the benefits of content marketing will pop up over time. You’ll see more people coming to you based on something they read, more people linking to you, and more traffic that turns into sales.
If you’re looking to get those newly converted customers to write reviews, check out our guide for more info.