Let’s be honest here. The internet dominates our lives from the time we wake up until the time we hit the sac. We have tiny little hand-held devices that allow us to search for whatever pops into our mind and all we have to do is twiddle our fingers! As a business, you should be where your audience is, and today that’s online. Maintaining an online presence can be all-consuming. Trying to stay ahead of the wave while also running a business is like trying to row a boat upstream with a broken paddle. Sure, it is possible, but you probably won’t enjoy it. That’s where a digital marketing agency floats over and hoists you out of troubled waters.

1. Websites Say What?

Typically, your website is one of the first places your audience will learn about your business. With 87% of internet users browsing the web on their smartphone, having a is beneficial. Websites require maintenance and security that protect not only your content but any information your potential customers’ input, including their email address or payment information. CSS, HTML, OCTCRE (you caught us – that last one isn’t real!) are just some of the languages digital marketing agencies speak fluently to help you create a killer website.

2. Let’s Get Visual, Visual!

People process visual content faster than they process words. If a relevant image is paired with writing, we retain 65% of the information three days later*. Hiring a digital marketing agency means you’ll have a one-of-a-kind website that has been designed to showcase your entire brand. Of course, having professional images of your product or service is an incredible asset and totally outshines flip-phone camera pictures (does anyone use flip phones anymore?).

3. Your Tricked-Out Wooden Leg

Hiring a digital marketing agency will give your online brand the personal touch that could be causing you difficulty. We know it sounds counterproductive – how can hiring a marketing agency make your brand more personal? Our job is to know your business inside and out. We have to know where you currently are and where you want to go. We have to know your competition. Working with a digital marketing agency can uncover aspects of your brand you were unaware of previously – like your brand voice. Online marketing has to be personalized for your business because no two businesses are the same.  Sometimes that outside perspective can do wonders for your business and give you the leg-up that you need. 😉

4. Diving into Social Media

Alberta has some of the heaviest users of social media in Canada, with 75% of Albertans* using Facebook regularly. If you’ve avoided social media marketing because it’s confusing, you’re missing out on a boatload of opportunity to interact directly with your customers. Facebook has so many features that it can make your head spin. Pages, groups, ads, offers, friends, followers; what does it all mean? Embracing digital marketing solutions means businesses can target with incredible precision, gain a better understanding of their audience, and have measurable marketing!

5. Pull Out Your Periscope

Your business is like your baby and you dreamed it into reality. When you love something as much as we know you love your business, it can be hard to remove the rose-coloured glasses look at it objectively. Having another person (or crew of people) to bounce ideas off of can be just what you need to break through the glass ceiling.

6. No Floaties Required

When you hire an employee, you have to train them. It takes time for a new employee to understand their role and the expectations required of them. With an agency, there is no training required, freeing you up to focus on what you do best – running your business.

7. Swimming in a Sea of Gadgets

Part of a marketer’s job is to stay up-to-date with current trends, and that includes technology. One of the most recent cool gadgets is the Google 360 camera, and guess who has access to one? Your digital marketing sidekick, of course! Marketing agencies have access to premium-level services, software and analytical data reports and can interpret the data to help you make uber-intelligent decisions about the next step your business takes.

8. It’s Okay If You Don’t Speak Pirate Fluently

Writing is a creative tool you can use to connect with your audience and excellent writing always leaves people wanting more. The secret to incredible writing is in the planning. A full strategic plan should be in place before you even sit down to write a single sentence. Without establishing your brand voice, rule sets, or deciding your audience, your content will be left without direction.

 

Everyone has their strengths and weaknesses and admitting that can only be beneficial to your business. Whether you need help with graphic design in Lac La Biche or content writing in Cold Lake, a digital marketing agency sidekick is the best way to navigate the world wide web. Rather than spending your time being frustrated with social media, you could be focusing on other aspects of your business. Hiring an agency means you’ll have an entire crew of people to help sail your ship through choppy waters. A captain doesn’t get far without a crew behind him!

If you’re perplexed by Facebook, struggling with content, have no free time, are worried about your website, or need help with graphic design in Lac La Biche, we can be the marketing sidekick you need in the Lakeland, that way you can #StickToYourThing.

 

 

 

 

 

Sources:

1. https://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000ezgot317iuf9aqdm2kkzewpy6x

2. http://www.6smarketing.com/blog/survey-alberta-facebook/