REMEMBER WHEN THIS USED TO BE FUN?

Have you ever met somebody younger than fifty who had no social media presence? Do they even exist? According to one STUDY, anglophone Canadians spend a full day per week on social media, with 18-39-year-olds spending thirty-six hours a week. If your organization’s social strategy is a Facebook page that half your company follows and that gets updated maybe five times a year, then you’re not really taking advantage of a platform with more than two billion active users and constantly evolving functionality.

 

So what does Social Media Marketing involve?

 

  • STRATEGY AND SET-UP

    An oilfield services company doesn't necessarily need to be on Instagram, a fashion line can't afford not to be. Use what works, and cut the rest. Social media is a marketing tool, and just like any good marketing it should be based on strategy, not slapstick memes.

  • CONTENT CREATION

    Okay, you're set up on social media- what's next? One of the biggest things we hear from clients is, "what do I post?!" and we can help out with that.

  • SOCIAL ADVERTISING

    Social networks offer some amazing ways to micro-target potential, and even existing, customers with full-featured multimedia advertising.

  • AUTOMATION

    If you don't have the time to favourite every positive comment or reply to every incoming message then we've got your back: everything from auto-responders to AI chatbots can be used to do the hard work for you -- or just regular, good ol' fashioned humans.

WHY IT’S IMPORTANT

If you want to reach customers, you need to go to where they are, and the one place they’re guaranteed to be is on social media. It’s also a place where there is huge scope for getting creative, and major potential to have your messages go viral. There’s also the potential to screw up massively and have your failure shared with the world.

 

We’ve been doing the social thing since Nexopia was a thing, and so far we haven’t gone full Milkshake Duck, so you can trust that your social presence is in good hands.

94%

of online Canadians are on at least 1 social media network

Source

blue-whale

HOW WE CAN HELP

portage-college-social-media

SOCIAL MEDIA ADVERTISING

Social media can be powerful, and we understand the inherent complexities, algorithms and layers of each platform. It can make or break an organization, an idea, or an event. Our collaborative software paired with our social media ad management services from Certified Facebook Blueprint pros, lets you focus on your organization while we focus on getting the most out of social for you.

SOCIAL MEDIA SETUP & OPTIMIZATION

Social media is a vast ocean, and setting up your channels for success takes a great map and an even better shipmate. Octopus Creative can navigate the technicalities, provide you with your initial design, and even give you a custom plan to reach new heights on social.

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social-content-strategy

SOCIAL MEDIA CONTENT STRATEGY

A custom strategy is so much better than slapstick social media marketing. Octopus Creative can be your sidekick in developing a kick-a$$ social marketing strategy that actually works for your business.

LET'S TAKE THIS RELATIONSHIP OFFLINE

(WITHOUT THE STATUS UPDATE)

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Portage College

Celebrating its fiftieth year in 2018, Portage College is one of the largest colleges in Northeastern Alberta, with multiple campuses and thousands of students across undergraduate and post-grad degrees. It's also an important part of the community, holding events and adult education courses, and has a large and well-stocked museum of aboriginal artifacts.
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Lakeland Co-op

Lakeland Co-op is part of the nationwide Co-op chain and a 4,300 member business in its own right, with a gas bar, hardware store, clothing store, home centre and fuel cardlock amongst its varied product offerings. Although they have a great range of products, public perception is that they are more expensive than other brands, and too few people know about the key differences between a regular company and a co-op.
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Alberta's Iron Horse Trail

The Iron Horse Trail is 300km of trail following the paths set down centuries ago by fur trappers and the first railways. It's one of the province's crown jewels, and when the Riverland Recreational Trail Society wanted to promote the trail and expand its audience, they came to us.
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St. Paul & Eastalta Co-op / Federated Co-operatives Ltd.

Octopus Creative pulled off an integrated marketing campaign, spanning a trading area of more than 280km in just over a month. St. Paul and District Co-op and Eastalta Co-op officially formed Cornerstone Co-op in January of 2017, and as of January 2018 this campaign now provides the framework for a system-wide amalgamation campaign to be used by Federated Co-operatives Ltd. throughout the Co-op Retailing System.
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Northpark Collision

Northpark is a family-run collision repair shop that has been fixing vehicles in St. Paul since 1985. They're an important part of their community, making charitable donations and doing everything they can to contribute to good causes. They're also a pro-grade repair shop with high-tech spraying facilities and hundreds of combined years of experience.
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Kaft CPA

If you've got a small business in North Eastern Alberta, then KAFT CPA are your guys to call. A full-service, friendly business accountancy with a focus on helping small businesses by giving them solid advice. They specialize in tax preparation, bookkeeping and assurance- as well as being just plain lovely people.
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St. Paul Junior B Canadiens

Ahh, good 'ol hockey! This is a sport that we love (if our teams make the playoffs that is!) and we were thrilled when the St. Paul Canadiens approached us to support their hockey team. We developed them a cutting-edge website with stick-dropping photography, entirely pro-bono!
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JD Collision

Our crew helped JD Collision rev up for their 40th year in style with a 40th-anniversary campaign, long-term marketing strategy, optimized branding, a new website and more! Since then, we've helped them dominate the web with social media, online advertising and SEO to make them the #1 shop in the Lakeland region.
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Tru Real Estate Team

Rollie Cartier and Kerri Dechaine are one of the top real estate teams not only in St. Paul, not only in Alberta, but in all of Canada. They have a long-established business and a huge, always-evolving inventory of great properties, but more importantly they have a reputation for being friendly, nice folks who deal with their clients fairly.
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Weaver Supplies

What does it take to shake up the industrial supplies business, which has been dominated by a few key companies for decades? Smart sourcing, cutting out the middle-man, and a professional web presence. Weaver Supplies is a start-up company that sells small, disposable products like safety glasses and grinding discs that companies in the construction or utilities businesses need to order often, and which can have a serious effect on their bottom-line.

Tell us about your company and we'll get in touch: