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We started out in rural Alberta, and our rural roots are one of the reasons we’re different — from our core values that encourage giving back, to our proven process that demonstrates a commitment to open communication. Since starting in 2016 we’ve grown to serve clients of all shapes and sizes from across western Canada.
Our team of brand strategists, marketers, coders and designers combine strategy and thoughtful design to develop meaningful, differentiated, and authentic brands for organizations big and small. We don’t just come up with what’s cool; we craft the message target audiences want to hear and deliver it to the right people and the right time to get the results our clients need.
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St. Paul & Eastalta Co-op / Federated Co-operatives Ltd.
about the project
Octopus Creative pulled off an integrated marketing campaign, spanning a trading area of more than 280km in just over a month. St. Paul and District Co-op and Eastalta Co-op officially formed Cornerstone Co-op in January of 2017, and as of January 2018 this campaign now provides the framework for a system-wide amalgamation campaign to be used by Federated Co-operatives Ltd. throughout the Co-op Retailing System.
Together, these two Co-ops operated 20 different locations in 7 communities, are made up of hundreds of dedicated employees, and serve a membership base of nearly 25,000. The challenge presented was to ensure a high level of member awareness for the proposed amalgamation, and ultimately, to get the vote passed by making the word “amalgamation” appealing. The Eastalta vote passed with an approval rate of 93.8% and then that the St. Paul vote passed with a 92.5% approval, and each meeting saw attendance of 3x their normal Annual General Meeting! The campaign also allowed for intelligent marketing insights as we used the landing page as a tool to help the Co-ops measure the effectiveness of their advertising channels.