The Iron Horse Trail is 300km of trail following the paths set down centuries ago by fur trappers and the first railways. It’s one of the province’s crown jewels, and when the Riverland Recreational Trail Society wanted to promote the trail and expand its audience, they came to us.
About the Project
We had free reign to design the project from the ground up, building not just a website but the whole style of the brand. We also built a social media presence for both the trail itself and a group specifically for trail riders, with a regularly updated blog that lets potential visitors know why they should visit.