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We started out in rural Alberta, and our rural roots are one of the reasons we’re different — from our core values that encourage giving back, to our proven process that demonstrates a commitment to open communication. Since starting in 2016 we’ve grown to serve clients of all shapes and sizes from across western Canada.
Our team of brand strategists, marketers, coders and designers combine strategy and thoughtful design to develop meaningful, differentiated, and authentic brands for organizations big and small. We don’t just come up with what’s cool; we craft the message target audiences want to hear and deliver it to the right people and the right time to get the results our clients need.
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Lakeland Co-op
about the project
Lakeland Co-op is part of the nationwide Co-op chain and a 4,300 member business in its own right, with a gas bar, hardware store, clothing store, home centre and fuel cardlock amongst its varied product offerings. Although they have a great range of products, public perception is that they are more expensive than other brands, and too few people know about the key differences between a regular company and a co-op.
With a new Home Centre opening in Bonnyville, Lakeland Co-op was looking to have a campaign created which spoke to their primary and secondary target audiences. We crafted the campaign built around the marketing goal of increasing memberships to provide longevity to communications and sales potential. With 300+ new member sign-ups, Lakeland Co-op experienced a 1000% increase in new member sign-ups when compared to an average month-long period.