EVER BEEN TO THE SECOND PAGE

OF GOOGLE RESULTS?

Search ‘kitty sleeping in a boot’ and in 0.69 seconds Google will find 3,800,000 web pages, parsing an incalculable number of on-page and off-page cues through a complex, secret algorithm to bring you…

 

 

Okay, that’s adorable.

There are whole agencies devoted to the art and science of search engine optimization, college courses you can do in the subject, research papers written. It’s complex. You can be the number one search result one day and on the fiftieth page the next, and you’re never going to know why because the algorithms that decide which search result goes where are top secret, and even the biggest search engine experts on the planet are just guessing at how it all works. Also, there are two major search engines, and they’re not the same.

 

Here’s just a sampling of what SEO involves:

  • LINK BUILDING

    Every page that links to yours is a vote in its favour, especially when it comes from sites that have a lot of votes themselves. There are shady ways to do this that you don't want, and nice honest ways that do.

  • ONLINE LISTINGS

    Remember back in the day when Yahoo! had a directory of literally all the websites? Online directories aren't like that any more, but there are plenty out there that can drive engaged web users to your business.

  • REVIEW MANAGEMENT

    Nobody likes a bad review, especially Google, and especially customers. There's no way to just scrub bad reviews from the internet, but there are plenty of ways to do damage control, and even turn a customer's bad experience good.

  • WEBSITE OPTIMIZATION

    Pages that are fast and secure do better than pages that are slow and insecure- and that's just the basics.

  • MOBILE

    Mobile search is a whole other game, and optimizing pages for mobile viewers is vital in today's internet ecosystem.

  • CONTENT

    Content. We hear the word constantly. What it actually means is the 'stuff' that makes your site -- the copywriting, images, alt tags, meta descriptions and [insert technobabble here] -- it all matters to search engines.

WHY IT’S IMPORTANT

You want people to see your website, right? More importantly, you want the right people -potential customers- to see your website, right? SEO is what gets you there. Ignoring SEO, or doing it so badly that search engines actually penalize you, will completely cut you off some the significant percentage of customers that start the search for whatever it is you make or do.

93%

of online experiences begin with a search engine

Source

blue-whale

HOW WE CAN HELP

on-page-seo-example

ON PAGE SEO

Getting to the top of search rankings is a little more involved than filling your page footer with BEST MARKETING COMPANY EVER and TOP MARKETING COMPANY IN ALL OF CANADA. We can write SEO-friendly content on your website, make sure your site is crawlable, and do a lot of other on-page work that will help you climb the ranks without getting penalized for spamming.

BLOGGING & CONTENT CREATION

Have you ever been to Beercade in Edmonton? (If you haven’t, and you’re a nerdy-hipster blend like us, we totally recommend it!) We’ll use this analogy to describe why content and blogs are important: consider Google as PAC-MAN and content as the pellets he consumes.  The more content you feed to Google, the happier he is, helping you get to the next level. 

blog-reviews
seo-google-products

OFF PAGE SEO

Is your website submitted to major website directories? Is your GMB profile claimed and verified? Is your contact information correct and consistent? Is everything linking together correctly? All of this, and a thousand other things, matter.

OK, YOU CAN STOP SEARCHING. YOU'VE FOUND US 🐠

NOW, LET'S GET YOU FOUND

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Portage College

Celebrating its fiftieth year in 2018, Portage College is one of the largest colleges in Northeastern Alberta, with multiple campuses and thousands of students across undergraduate and post-grad degrees. It's also an important part of the community, holding events and adult education courses, and has a large and well-stocked museum of aboriginal artifacts.
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Lakeland Co-op

Lakeland Co-op is part of the nationwide Co-op chain and a 4,300 member business in its own right, with a gas bar, hardware store, clothing store, home centre and fuel cardlock amongst its varied product offerings. Although they have a great range of products, public perception is that they are more expensive than other brands, and too few people know about the key differences between a regular company and a co-op.
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Alberta's Iron Horse Trail

The Iron Horse Trail is 300km of trail following the paths set down centuries ago by fur trappers and the first railways. It's one of the province's crown jewels, and when the Riverland Recreational Trail Society wanted to promote the trail and expand its audience, they came to us.
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St. Paul & Eastalta Co-op / Federated Co-operatives Ltd.

Octopus Creative pulled off an integrated marketing campaign, spanning a trading area of more than 280km in just over a month. St. Paul and District Co-op and Eastalta Co-op officially formed Cornerstone Co-op in January of 2017, and as of January 2018 this campaign now provides the framework for a system-wide amalgamation campaign to be used by Federated Co-operatives Ltd. throughout the Co-op Retailing System.
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Northpark Collision

Northpark is a family-run collision repair shop that has been fixing vehicles in St. Paul since 1985. They're an important part of their community, making charitable donations and doing everything they can to contribute to good causes. They're also a pro-grade repair shop with high-tech spraying facilities and hundreds of combined years of experience.
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Kaft CPA

If you've got a small business in North Eastern Alberta, then KAFT CPA are your guys to call. A full-service, friendly business accountancy with a focus on helping small businesses by giving them solid advice. They specialize in tax preparation, bookkeeping and assurance- as well as being just plain lovely people.
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St. Paul Junior B Canadiens

Ahh, good 'ol hockey! This is a sport that we love (if our teams make the playoffs that is!) and we were thrilled when the St. Paul Canadiens approached us to support their hockey team. We developed them a cutting-edge website with stick-dropping photography, entirely pro-bono!
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JD Collision

Our crew helped JD Collision rev up for their 40th year in style with a 40th-anniversary campaign, long-term marketing strategy, optimized branding, a new website and more! Since then, we've helped them dominate the web with social media, online advertising and SEO to make them the #1 shop in the Lakeland region.
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Tru Real Estate Team

Rollie Cartier and Kerri Dechaine are one of the top real estate teams not only in St. Paul, not only in Alberta, but in all of Canada. They have a long-established business and a huge, always-evolving inventory of great properties, but more importantly they have a reputation for being friendly, nice folks who deal with their clients fairly.
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Weaver Supplies

What does it take to shake up the industrial supplies business, which has been dominated by a few key companies for decades? Smart sourcing, cutting out the middle-man, and a professional web presence. Weaver Supplies is a start-up company that sells small, disposable products like safety glasses and grinding discs that companies in the construction or utilities businesses need to order often, and which can have a serious effect on their bottom-line.

Tell us about your company and we'll get in touch: