DOING GOOD

FOR PEOPLE DOING GOOD

Is doing good the primary purpose of your company? Yeah? Then we want to work with you.

 

Non-profits face unique challenges when it comes to marketing, and we've experienced them all. Being reliant on government and corporate grants and the goodwill of the public means that every penny has to count, and stakeholders need to be engaged every step of the way. It's also easy for one particular organization to get lost during busy periods like the holidays.

 

Non-profit companies can be anything from:

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CHARITIES

This is what most people think of when they think of non-profits. Organizations that effect change on a local, national or international scale and turn funding into opportunity.  We’ve worked with plenty, and it’s something that makes us feel all warm and tingly inside.

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ARTS & CULTURE ORGANIZATIONS

If you turn donations and grants into shows, exhibitions, tourists or other coolness for people to enjoy then we just might be the perfect sidekick for you. We can set up ticketing and promotion systems for your events and get your name out to the world.

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BUSINESS ORGANIZATIONS

It’s like a arts organization only for business. From Chambers of Commerce to EDOs- they exist to support other businesses with expertise. We can get your name in front of the right people. Being entrepreneurs ourselves we know how valuable your organizations can be.

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TRAVEL AND TOURISM

Groups dedicated to driving tourism to certain areas present some unique (and cool) challenges. For one, you’re probably not marketing to a small geographical area- you could be promoting your region to the whole world.

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INDIGENOUS ORGANIZATIONS

As Canadians, some of whom have Indigenous heritage, we really want to be able to give back to Indigenous and Métis people. We’ve already partnered with Fishing Lake Métis Settlement to create not just a website but a community hub for one of the country’s original settlements for the Metis People, and we’d love to deepen and expand our links with this community.

IS YOUR SOCIAL MEDIA UNHAPPY?

Make your social media stand out like a starfish in a sea full of barnacles.

DOWNLOAD YOUR PRINTABLE DAILY, WEEKLY, MONTHLY SOCIAL MEDIA CHECKLIST TO GET STARTED.

 

Navigate The Social Media Ocean 🧭

SEAze control of your Social Media and Download Your Printable Social Media Checklist and get expert help navigating the social media ocean 🏝️

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SOME COOL RESOURCES

WHAT WE CAN DO

The biggest advantage a non-profit can have is a strong public profile—you need a tribe of followers who are engaged with what you’re doing, who will share your fundraising appeals and get involved with donations. In 2019, that means a professional-looking website, an engaged social media following and ways to generate revenue online: from easy payment systems and text-to-donate functionality.

You don’t need to be spending your organization’s funds on a large internal marketing department when we can figure out ways to get your message out there for far less, and much more effectively. Making Octopus Creative your marketing sidekick could be the best thing you’ll ever do for your non-profit.

Portage College

Celebrating its fiftieth year in 2018, Portage College is one of the largest colleges in Northeastern Alberta, with multiple campuses and thousands of students across undergraduate and post-grad degrees. It's also an important part of the community, holding events and adult education courses, and has a large and well-stocked museum of aboriginal artifacts.

Lakeland Co-op

Lakeland Co-op is part of the nationwide Co-op chain and a 4,300 member business in its own right, with a gas bar, hardware store, clothing store, home centre and fuel cardlock amongst its varied product offerings. Although they have a great range of products, public perception is that they are more expensive than other brands, and too few people know about the key differences between a regular company and a co-op.

Alberta's Iron Horse Trail

The Iron Horse Trail is 300km of trail following the paths set down centuries ago by fur trappers and the first railways. It's one of the province's crown jewels, and when the Riverland Recreational Trail Society wanted to promote the trail and expand its audience, they came to us.

St. Paul & Eastalta Co-op / Federated Co-operatives Ltd.

Octopus Creative pulled off an integrated marketing campaign, spanning a trading area of more than 280km in just over a month. St. Paul and District Co-op and Eastalta Co-op officially formed Cornerstone Co-op in January of 2017, and as of January 2018 this campaign now provides the framework for a system-wide amalgamation campaign to be used by Federated Co-operatives Ltd. throughout the Co-op Retailing System.

Northpark Collision

Northpark is a family-run collision repair shop that has been fixing vehicles in St. Paul since 1985. They're an important part of their community, making charitable donations and doing everything they can to contribute to good causes. They're also a pro-grade repair shop with high-tech spraying facilities and hundreds of combined years of experience.

Kaft CPA

If you've got a small business in North Eastern Alberta, then KAFT CPA are your guys to call. A full-service, friendly business accountancy with a focus on helping small businesses by giving them solid advice. They specialize in tax preparation, bookkeeping and assurance- as well as being just plain lovely people.

St. Paul Junior B Canadiens

Ahh, good 'ol hockey! This is a sport that we love (if our teams make the playoffs that is!) and we were thrilled when the St. Paul Canadiens approached us to support their hockey team. We developed them a cutting-edge website with stick-dropping photography, entirely pro-bono!

JD Collision

Our crew helped JD Collision rev up for their 40th year in style with a 40th-anniversary campaign, long-term marketing strategy, optimized branding, a new website and more! Since then, we've helped them dominate the web with social media, online advertising and SEO to make them the #1 shop in the Lakeland region.

Tru Real Estate Team

Rollie Cartier and Kerri Dechaine are one of the top real estate teams not only in St. Paul, not only in Alberta, but in all of Canada. They have a long-established business and a huge, always-evolving inventory of great properties, but more importantly they have a reputation for being friendly, nice folks who deal with their clients fairly.

Weaver Supplies

What does it take to shake up the industrial supplies business, which has been dominated by a few key companies for decades? Smart sourcing, cutting out the middle-man, and a professional web presence. Weaver Supplies is a start-up company that sells small, disposable products like safety glasses and grinding discs that companies in the construction or utilities businesses need to order often, and which can have a serious effect on their bottom-line.