CONTENT IS KING.

IT AIN'T NO GAME OF THRONES

This is content. This, right here, the words you’re reading, the images on this page, are content. They’re being written days, weeks, months before you read them by somebody who can still taste the snicker-doodle cheesecake he just ate. Every catalogue, every flier, every email, every photograph, every radio and TV ad, it’s all content.

 

This too, is content (of a more embarrassing nature for Ash)

 

 

It’s important to keep producing original, fresh content to communicate your brand, highlight your uniqueness and, of course, to help you make a splash with your marketing–online and offline. Here’s what it is:

  • CONTENT STRATEGY

    How should your brand sound? What should you be blogging about? How should you disseminate information for your audiences?

  • COPYWRITING

    Nope, this isn't about putting a (c) symbol on the end of your tagline. It's sitting down and writing blog posts, social media posts, emails and so much more, from now until forever. And it's kind of fun.

  • VIDEO

    This is also content, thirty times a second. Video is one of the most powerful ways to promote a brand in the contemporary world, anything from three-second GIFs to animated videos that highlight your USP to the world.

  • PHOTOGRAPHY

    This is content too. We develop the visual strategy and utilize trusted professional photographers who can create a photographic style for your company and a bank of images that we'll use to create your brand. We've also got a cool 360-degree camera to create images that you can move around in.

IS YOUR SOCIAL MEDIA UNHAPPY?

Make your social media stand out like a starfish in a sea full of barnacles.

DOWNLOAD YOUR PRINTABLE DAILY, WEEKLY, MONTHLY SOCIAL MEDIA CHECKLIST TO GET STARTED.

 

Navigate The Social Media Ocean 🧭

SEAze control of your Social Media and Download Your Printable Social Media Checklist and get expert help navigating the social media ocean 🏝️

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WHY IT’S IMPORTANT

How could this stuff not be important? Even when social media has eroded people’s attention spans they’re still sitting down to read and endlessly scroll through images on Instagram. People are probably reading and viewing more images nowadays than they ever have in human history, and it’s important to get good at it. And not just to impress some search engine bot that reads your entire site in a hundredth of a second, but because it can genuinely communicate your brand to customers.

CONTENT MARKETING

creates 3x more leads than paid search

Source

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HOW WE CAN HELP

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CONTENT PLANNING & STRATEGY

Great content doesn’t just magically happen. It takes a strategic plan. Octopus Creative provides clients with full content maps and calendars to get your content working for you instead of you stressing about that next post.

GRAPHIC DESIGN

This is content too. Our team of talented designers can create banner ads, social media graphics, print media, infographics and everything in between.

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COPYWRITING

That’s right, it’s copywriting. Let’s just be a little blunt about this one thing first, if your agency or website builder is spelling it ‘copy writing’ (we’ve even seen it spelt ‘coptywriting’) they’re probably not copywriters. Using writing as a creative medium to communicate your brand is a killer tool when done right. Great writing leaves people wanting more and on the flip-side, grammatical errors can really turn people off. We’ll help you with copywriting… and we’ll spell it right too!

PHOTOGRAPHY, VIDEOGRAPHY & 360-DEGREE VIRTUAL TOURS

Photographs and video are effective tools when it comes to communicating your brand value to the market, optimizing your search engine presence and ultimately, in driving leads. Our clients reap the rewards of photography services at a fraction of the cost of photo studios and we were one of the 1st Google Business View Trusted Agencies in northeastern Alberta.

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🎵 Let's Get Visual, Visual 🎵

We're super funny, right?

Portage College

Celebrating its fiftieth year in 2018, Portage College is one of the largest colleges in Northeastern Alberta, with multiple campuses and thousands of students across undergraduate and post-grad degrees. It's also an important part of the community, holding events and adult education courses, and has a large and well-stocked museum of aboriginal artifacts.

Lakeland Co-op

Lakeland Co-op is part of the nationwide Co-op chain and a 4,300 member business in its own right, with a gas bar, hardware store, clothing store, home centre and fuel cardlock amongst its varied product offerings. Although they have a great range of products, public perception is that they are more expensive than other brands, and too few people know about the key differences between a regular company and a co-op.

Alberta's Iron Horse Trail

The Iron Horse Trail is 300km of trail following the paths set down centuries ago by fur trappers and the first railways. It's one of the province's crown jewels, and when the Riverland Recreational Trail Society wanted to promote the trail and expand its audience, they came to us.

St. Paul & Eastalta Co-op / Federated Co-operatives Ltd.

Octopus Creative pulled off an integrated marketing campaign, spanning a trading area of more than 280km in just over a month. St. Paul and District Co-op and Eastalta Co-op officially formed Cornerstone Co-op in January of 2017, and as of January 2018 this campaign now provides the framework for a system-wide amalgamation campaign to be used by Federated Co-operatives Ltd. throughout the Co-op Retailing System.

Northpark Collision

Northpark is a family-run collision repair shop that has been fixing vehicles in St. Paul since 1985. They're an important part of their community, making charitable donations and doing everything they can to contribute to good causes. They're also a pro-grade repair shop with high-tech spraying facilities and hundreds of combined years of experience.

Kaft CPA

If you've got a small business in North Eastern Alberta, then KAFT CPA are your guys to call. A full-service, friendly business accountancy with a focus on helping small businesses by giving them solid advice. They specialize in tax preparation, bookkeeping and assurance- as well as being just plain lovely people.

St. Paul Junior B Canadiens

Ahh, good 'ol hockey! This is a sport that we love (if our teams make the playoffs that is!) and we were thrilled when the St. Paul Canadiens approached us to support their hockey team. We developed them a cutting-edge website with stick-dropping photography, entirely pro-bono!

JD Collision

Our crew helped JD Collision rev up for their 40th year in style with a 40th-anniversary campaign, long-term marketing strategy, optimized branding, a new website and more! Since then, we've helped them dominate the web with social media, online advertising and SEO to make them the #1 shop in the Lakeland region.

Tru Real Estate Team

Rollie Cartier and Kerri Dechaine are one of the top real estate teams not only in St. Paul, not only in Alberta, but in all of Canada. They have a long-established business and a huge, always-evolving inventory of great properties, but more importantly they have a reputation for being friendly, nice folks who deal with their clients fairly.

Weaver Supplies

What does it take to shake up the industrial supplies business, which has been dominated by a few key companies for decades? Smart sourcing, cutting out the middle-man, and a professional web presence. Weaver Supplies is a start-up company that sells small, disposable products like safety glasses and grinding discs that companies in the construction or utilities businesses need to order often, and which can have a serious effect on their bottom-line.

Tell us about your company and we'll get in touch: