THE MOST INTERESTING BORING STUFF YOU'LL EVER SEE

AND WE LOVE IT

Everything you do online gets recorded somewhere (want to see how much and freak out? Install something like GHOSTERY.) Analytics is taking all those impressions that users make as they interact with your company online (and even offline) and using that data to make informed decisions about what to do next.

We’ll be bringing together signals from a lot of platforms and we’ll use some cool pro tools to craft reports on what we’ve been doing to create results for you.

ONLINE MEASUREMENT

Digging into your online stats can feel like you got hit by an anchor to the head. We can break down all the data to digestible chunks like figuring out your online goals and reporting on those.
THE GOOD OL' FASHIONED STUFF

We work with our clients to look at key business data to make sure your marketing is aligned with your sales and revenue goals... and if you don't have a business scorecard, we'll help you to create one. We then track those KPIs in a handy-dandy spreadsheet to report on every month with your real-life human account manager!
ROAS, ROI & OTHER ACRONYMS

What's your Return on Ad Spend (ROAS)? How about your overall Return on Investment (ROI)? How can Cost Per Thousand (CPM) help you evaluate your marketing channel costs? We'll help answer these questions and more!
CALL REPORTING

We've said it time and time again: If you're paying for marketing and your staff are answering the phone like inebriated teenagers, you might as well throw your money in the ocean. We can not only track calls as a measure on us, but we can also help you set up quality assurance recording to make sure your crew is on-brand and helping -- not hindering -- your marketing efforts.

WHY IT’S IMPORTANT

If you can’t measure it, you can’t improve it. You also can’t see that the investment you’ve made in hiring Octopus Creative is paying off, which is why we’re really stoked on analytics. Frankly, this is where we show off, so we’re always going to be coming to you with new sheets and bar charts showing how good we’re doing.

BETWEEN 2% – 10%

of revenue should be set aside for marketing, depending on whether your organization is B2B or B2C and whether you’re looking to maintain or grow.

Source

HOW WE CAN HELP

Even with all its complexities, marketing in the digital age comes with a mountain of opportunities. The insight you can gain from data analysis and the proper reporting can be a huge advantage for your business: more insightful customer data, ever-more informed decision making, and the capability of precise and accurate numbers to prove marketing ROI. Octopus Creative can provide tailored insight, analysis, and reporting to drive business and market intelligence for your organization.

WEBSITE ANALYTICS

When your website is up and running, we can start to gather and analyze the data and provide you with the easy to understand reporting to drive business results. Things like goal conversions, user pathways, bounce rates, and so much more, can give you the intelligence you expect from your marketing efforts.

SOCIAL MEDIA ANALYTICS

Social media has got more layers than an onion, and we understand how to peel back the layers so you don’t have to tear-up. We mine the data on your social channels to provide you with a deep understanding of your target market, your customers, and your competition. Octopus Creative can provide you with insight specifically relevant to your business.

ADVERTISING CAMPAIGN ANALYTICS

No business runs an advertising campaign or sales promotion just to spend money. You expect results from your advertising. By delving into the details of your digital ad campaigns Octopus Creative can provide you with precise lead numbers, ROI & ROAS analytics.

CAUTION: NERDS HARD AT WORK 🤓

AND PROUD OF IT!

Portage College

Celebrating its fiftieth year in 2018, Portage College is one of the largest colleges in Northeastern Alberta, with multiple campuses and thousands of students across undergraduate and post-grad degrees. It's also an important part of the community, holding events and adult education courses, and has a large and well-stocked museum of aboriginal artifacts.

Lakeland Co-op

Lakeland Co-op is part of the nationwide Co-op chain and a 4,300 member business in its own right, with a gas bar, hardware store, clothing store, home centre and fuel cardlock amongst its varied product offerings. Although they have a great range of products, public perception is that they are more expensive than other brands, and too few people know about the key differences between a regular company and a co-op.

Alberta's Iron Horse Trail

The Iron Horse Trail is 300km of trail following the paths set down centuries ago by fur trappers and the first railways. It's one of the province's crown jewels, and when the Riverland Recreational Trail Society wanted to promote the trail and expand its audience, they came to us.

St. Paul & Eastalta Co-op / Federated Co-operatives Ltd.

Octopus Creative pulled off an integrated marketing campaign, spanning a trading area of more than 280km in just over a month. St. Paul and District Co-op and Eastalta Co-op officially formed Cornerstone Co-op in January of 2017, and as of January 2018 this campaign now provides the framework for a system-wide amalgamation campaign to be used by Federated Co-operatives Ltd. throughout the Co-op Retailing System.

Northpark Collision

Northpark is a family-run collision repair shop that has been fixing vehicles in St. Paul since 1985. They're an important part of their community, making charitable donations and doing everything they can to contribute to good causes. They're also a pro-grade repair shop with high-tech spraying facilities and hundreds of combined years of experience.

Kaft CPA

If you've got a small business in North Eastern Alberta, then KAFT CPA are your guys to call. A full-service, friendly business accountancy with a focus on helping small businesses by giving them solid advice. They specialize in tax preparation, bookkeeping and assurance- as well as being just plain lovely people.

St. Paul Junior B Canadiens

Ahh, good 'ol hockey! This is a sport that we love (if our teams make the playoffs that is!) and we were thrilled when the St. Paul Canadiens approached us to support their hockey team. We developed them a cutting-edge website with stick-dropping photography, entirely pro-bono!

JD Collision

Our crew helped JD Collision rev up for their 40th year in style with a 40th-anniversary campaign, long-term marketing strategy, optimized branding, a new website and more! Since then, we've helped them dominate the web with social media, online advertising and SEO to make them the #1 shop in the Lakeland region.

Tru Real Estate Team

Rollie Cartier and Kerri Dechaine are one of the top real estate teams not only in St. Paul, not only in Alberta, but in all of Canada. They have a long-established business and a huge, always-evolving inventory of great properties, but more importantly they have a reputation for being friendly, nice folks who deal with their clients fairly.

Weaver Supplies

What does it take to shake up the industrial supplies business, which has been dominated by a few key companies for decades? Smart sourcing, cutting out the middle-man, and a professional web presence. Weaver Supplies is a start-up company that sells small, disposable products like safety glasses and grinding discs that companies in the construction or utilities businesses need to order often, and which can have a serious effect on their bottom-line.

See Full Portfolio

Analytics