Cornerstone Co-op Liquor, unsurprisingly, is part of Cornerstone Co-op, but with unique challenges and opportunities that made it an entirely separate product. As one of the region’s largest and best-stocked liquor stores, with a monthly flyer that offers deep discounts on popular brands.
About the Project
Working within the Co-op’s current branding, we created a new version of the flyer and worked to distribute it as widely as we could, building a Search Engine Marketing campaign alongside a deep analytics system to allow us to track our progress. We also began marketing the store’s Wine Club, building a new audience and a new way for people to interact with the store.