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Blog

The Reef

Blog

The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

We're always writing about the latest and greatest in the world of marketing, plus we like to link to some of our favourite inspiration!

Aug 05, 2018

Hitting the Tweet Spot: 10 Great Tips for Social Media Data Analysis

What good is a marketing campaign without social media data analysis? It's not the 1950's anymore, and marketing has gone beyond pen, paper, and television. Big data is already valued at $42 billion worldwide and expected to climb beyond $100 billion by 2027. A portion of this growth can be directly attributed to the ma

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8 Creative Marketing Strategy Examples That Will Inspire You

For marketers, creating a campaign can sometimes feel like searching for a needle in a haystack. How do you stand out when a single individual sees up to 5,000 ads a day? Across the world, this concern has led to some innovative and creative marketing strategy examples

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Aug 01, 2018

The Blog Slog: 5 Key Benefits of Content Marketing for Your Business

  Believe it or not, nearly half of all small and medium-sized businesses don't have a website. Even those that do build a site, get it up and running, never to look at it ever again. If they never explore the benefits of content marketing, they'll never know what

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Jul 29, 2018

5 Google Adwords Tips that Turn Clicks Into Customers

Visibility in Google is one of the things you need to do to get more customers. It's why the Search Engine Optimization industry exists. It's why businesses fight tooth and nail for every keyword available. After all, Google's share in the search engine market is 90.14

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Jul 25, 2018

What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway? For a not-so-savvy marketer or internet user, it's easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word "pixel" is commonly associated with images. But that's wrong. So, what is Faceboo

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Jul 18, 2018

How to Get Reviews: Why Businesses Should Avoid Fake Reviews

Building an online reputation is not merely registering your business on Google and Yelp. If you're just starting out, you need online business reviews. Reviews are how consumers check the quality of your business. People often look to those independent reviews more th

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Jul 11, 2018

Why SEO Outsourcing is a Great Option for Businesses in Alberta

Businesses in Alberta are turning toward digital marketing to reach their target demographic. 81% of shoppers research products online before making a purchase. It's essential that customers are able to find your website online. However, ranking on the first pages of G

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Jun 19, 2018

The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners specu

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Jun 15, 2018

7 Signs Your Calgary Startup Could Benefit from Expert SEO Services

Often when a new startup gets off the ground, the owner takes over a large amount of the daily tasks to ensure they are done correctly. This can work for a while but eventually becomes overbearing and stressful. Responsibilities like marketing, branding, and SEO lose e

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Jun 12, 2018

Traditional Marketing vs Digital Marketing: Which One’s Better for Your Business?

Did you know that 1.14 million of all businesses in Canada fall under the small business category? That accounts for a whopping 97.9% of all businesses in the nation! This goes to prove that start-ups and small businesses will find the Great White North friendly to the

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Jun 08, 2018

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