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The gathering place for the business-minded. It's where we'll be posting articles by the crew, alongside interesting things we find floating around the 'net. We also like to post stuff to our social media channels, so check those out too:

Your Guide to Hosting an Effective Contest on Facebook

Digital marketing is becoming the way of the future. Even local businesses aren’t just local anymore. The advent of the internet has made it possible for every business, no matter how big or small, to have a powerful web presence. So now you’re wondering how…

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Release The Kraken! Facebook For Business 102

Did you know if the legendary Kraken was a real-life animal instead of a merely a myth, it would be a living relative of today’s octopus (go figure)? Both are classified as being a cephalopod, or a larger-than-life, predatory sea creature with a bilateral body, distinctive…

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Everyone Can See Your Facebook Advertising (Because of Russian Spies)

The Facebook advertising your company creates will be viewable by anybody who cares enough to look thanks to new changes to the social media giant’s platform made to help secure Canadian democracy from ‘fake news’.   However you feel about the political events of the…

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Post Production: 10 Reasons Your Business Needs a Corporate Social Media Policy

Did you know that Facebook recently reported over 2.2 billion monthly users throughout the world? With that kind of exposure, it’s no wonder that businesses are turning to social media to market their products and services. But how can you make sure that your use…

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Hitting the Tweet Spot: 10 Great Tips for Social Media Data Analysis

What good is a marketing campaign without social media data analysis? It’s not the 1950’s anymore, and marketing has gone beyond pen, paper, and television. Big data is already valued at $42 billion worldwide and expected to climb beyond $100 billion by 2027. A portion…

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What is a Facebook Pixel? How Retargeting Can Transform Your Marketing

Facebook pixel. What is it anyway? For a not-so-savvy marketer or internet user, it’s easy to assume the Facebook pixel is some kind of photo editing or sharing tool. After all, the word “pixel” is commonly associated with images. But that’s wrong. So, what is…

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The Future of Social Media Marketing: 7 Trends You Need to Know

Studies show that 57% of Canadians engage on social media. In fact, social media is quickly becoming a central component of personal and professional lives. For this reason, it is an essential channel for engaging with consumers. Nonetheless, many business owners speculate about the future…

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Social Media Marketing: How to Create an Effective Campaign

Are you ready to bring your business into 2018? Social media used to be just for connecting with family and friends. Now, though, 92% of marketers say that social media marketing is an essential part of their marketing plan. Don’t get left behind. Keep reading…

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Top 10 Effective Social Media Management Tools

Want to build your brand? One effective solution is to use social media platforms like Facebook, LinkedIn, Twitter, Pinterest, and Instagram. Since 2015, more than 50 million businesses use Facebook Pages and there are millions using YouTube and Instagram too. The difficulty comes in optimizing…

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10 Ways Social Media Marketing Can Help Your Business Succeed

It’s a new year, and one of your biggest New Year resolutions is to take your business to new levels of growth. A surefire way to start your new year off right is to rev up your social media network marketing efforts. Social media marketing…

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